Concepedia

Multicultural Audiences

Multicultural Audiences is a theoretical construct in cross-cultural communication that refers to a singular audience entity comprising individuals from diverse cultural backgrounds whose varied sociocultural orientations dynamically influence the interpretation and reception of mediated messages.

53

Publications

1.5K

Citations

79

Authors

38

Institutions

Publications per year

2017–2026

6

Parents

Publications

53

Targeting without alienating

Guillaume D. Johnson, Sonya A. Grier · International Journal of Advertising · 2011 · 99 citations

, , +17

‘Not Only, But Also’: Mixedness and Media

Annabelle Sreberny · Journal of Ethnic and Migration Studies · 2005 · 85 citations

, , +17

Culturally Sensitive AIDS Educational Videos for African American Audiences: Effects of Source, Message, Receiver, and Context

Gregory M. Herek, J. Roy Gillis, Eric K. Glunt et al. · American Journal of Community Psychology · 1998 · 80 citations

, , +16

Cultural Proximity and Audience Behavior: The Role of Language in Patterns of Polarization and Multicultural Fluency

Thomas B. Ksiazek, James G. Webster · Journal of Broadcasting & Electronic Media · 2008 · 77 citations

, , +17

Displaying Families, Migrant Families and Community Connectedness: The Application of an Emerging Concept in Family Life

Julie Seymour, Julie Walsh · Journal of Comparative Family Studies · 2013 · 76 citations · Full text

, , +13

1–5 of 53

Authors

79

  1. FM
    Floris Müller

    University of Amsterdam, Netherlands

    2 publications · 65 citations

    2

    h-index

  2. SA
    Sonya A. Grier

    American University, United States

    2 publications · 114 citations

    2

    h-index

  3. AS
    Abhijit Sen

    Institute for Plasma Research, India

    1 publications · 10 citations

    1

    h-index

  4. AM
    Anne M. Brumbaugh

    Wake Forest University, United States

    1 publications · 15 citations

    1

    h-index

  5. BM
    Birgit Mandel

    University of Hildesheim, Germany

    1 publications · 18 citations

    1

    h-index

1–5 of 79

Institutions

38

  1. University of Amsterdam

    Amsterdam, The Netherlands

    2 h-index

    3 publications

    84 citations

  2. University of Toronto

    Toronto, Canada

    2 h-index

    2 publications

    99 citations

  3. University of California, Los Angeles

    Los Angeles, United States

    1 h-index

    1 publications

    11 citations

  4. Texas Tech University

    Lubbock, United States

    1 h-index

    2 publications

    30 citations

  5. The Nature Conservancy

    Arlington, United States

    1 h-index

    1 publications

    10 citations

  6. University of California, Davis

    Davis, United States

    1 h-index

    5 publications

    400 citations

  7. Institute for Christian Studies

    Toronto, Canada

    1 h-index

    1 publications

    80 citations

  8. Hull York Medical School

    Heslington, United Kingdom

    1 h-index

    1 publications

    76 citations

1–8 of 38

Venues

  1. Media Culture & Society

    3 publications · 78 citations

    3

    h-index

  2. Journal of Business Communication

    JBC · 2 publications · 104 citations

    2

    h-index

  3. Critical Studies in Media Communication

    CSMC · 2 publications · 51 citations

    2

    h-index

  4. Communications

    2 publications · 50 citations

    2

    h-index

  5. Choice Reviews Online

    CRO · 2 publications · 81 citations

    2

    h-index

1–5