Concepedia

Multichannel Distribution

Multichannel Distribution is a distribution strategy within tourism and indirect distribution systems in which a service provider utilizes two or more distinct distribution channels—such as direct booking platforms, online travel agencies, and traditional travel intermediaries—concurrently to reach diverse market segments while maintaining differentiated channel-specific offerings.

43

Publications

2.3K

Citations

103

Authors

56

Institutions

Publications per year

2017–2026

8

Parents

Publications

43

'One brand, three ways to shop': situational variables and multichannel consumer behaviour

Michael Nicholson, Ian Clarke, Michael Blakemore · The International Review of Retail Distribution and Consumer Research · 2002 · 158 citations · Full text

, , +17

Tourism Distribution Channels: The Visitors’ Perspective

Douglas G. Pearce, Christian Schott · Journal of Travel Research · 2005 · 146 citations · Full text

, , +16

A model for analyzing multi-channel distribution systems

Aydın Alptekinoğlu, Christopher S. Tang · European Journal of Operational Research · 2004 · 141 citations

, , +10

Drivers and Technology-Related Obstacles in Moving to Multichannel Retailing

Julie Lewis, Paul Whysall, Carley Foster · International Journal of Electronic Commerce · 2014 · 133 citations · Full text

, , +16

Retailers' Multichannel and Price Advertising Strategies

Xubing Zhang · Marketing Science · 2009 · 132 citations

, , +17

1–5 of 43

Authors

103

  1. DG
    Douglas G. Pearce

    Victoria University of Wellington, New Zealand

    4 publications · 219 citations

    4

    h-index

  2. CS
    Christian Schott

    Victoria University of Wellington, New Zealand

    2 publications · 161 citations

    2

    h-index

  3. PO
    Peter O’Connor

    École Supérieure des Sciences Économiques et Commerciales, France

    2 publications · 104 citations

    2

    h-index

  4. WZ
    Wei Zhu

    Northwestern Polytechnical University, China

    1 publications · 11 citations

    1

    h-index

  5. LP
    Loïc Plé

    Institut d'Economie Scientifique Et de Gestion, France

    1 publications · 24 citations

    1

    h-index

1–5 of 103

Institutions

56

  1. Victoria University of Wellington

    Wellington, New Zealand

    3 h-index

    6 publications

    408 citations

  2. University of Calgary

    Calgary, Canada

    2 h-index

    3 publications

    54 citations

  3. National Central University

    Taoyuan City, Taiwan

    2 h-index

    3 publications

    187 citations

  4. National University of Singapore

    Singapore, Singapore

    1 h-index

    2 publications

    24 citations

  5. Sabre (United States)

    Southlake, United States

    1 h-index

    4 publications

    268 citations

  6. University of Coimbra

    Coimbra, Portugal

    1 h-index

    1 publications

    58 citations

  7. University of Miami

    Coral Gables, United States

    1 h-index

    1 publications

    114 citations

  8. École Supérieure des Sciences Économiques et Commerciales

    Cergy, France

    1 h-index

    1 publications

    63 citations

1–8 of 56

Venues

  1. Service Industries Journal

    2 publications · 128 citations

    2

    h-index

  2. Journal of Travel Research

    JTR · 2 publications · 176 citations

    2

    h-index

  3. Decision Sciences

    2 publications · 65 citations

    2

    h-index

  4. The McKinsey Quarterly

    1 publications · 59 citations

    1

    h-index

  5. European Journal of Marketing

    EJM · 1 publications · 47 citations

    1

    h-index

1–5