Multi-Unit Pricing is a retail pricing strategy in which consumers are offered a discount for purchasing multiple units of a product simultaneously, distinguished from single-unit pricing by incentivizing larger quantity purchases through reduced per-unit costs.
56
Publications
6.8K
Citations
117
Authors
83
Institutions
Publications per year
2017–2026
15
Variants
Multiple-unit Pricing
Parents
Publications
56
Multipart pricing of public goods
Edward H. Clarke · Public Choice · 1971 · 3.3K citations
Beyond the Many Faces of Price: An Integration of Pricing Strategies
Gerard J. Tellis · Journal of Marketing · 1986 · 337 citations
1–5 of 56
Authors
117
- ED
4
h-index
- RG
4
h-index
- MJMichael J. Podolsky
University of California, San Francisco, United States
3 publications · 485 citations
3
h-index
- ML
3
h-index
- HL
2
h-index
1–5 of 117
Institutions
83
Vrije Universiteit Amsterdam
Amsterdam, The Netherlands
5 h-index
6 publications
273 citations
Erasmus University Rotterdam
Rotterdam, The Netherlands
4 h-index
5 publications
418 citations
Environmental Protection Agency
Washington, United States
3 h-index
3 publications
485 citations
Soka University
Tokyo, Japan
2 h-index
2 publications
94 citations
Texas A&M University
College Station, United States
2 h-index
4 publications
49 citations
City University of Hong Kong
Hong Kong, Hong Kong
2 h-index
3 publications
61 citations
Wageningen University & Research
Wageningen, The Netherlands
2 h-index
3 publications
106 citations
Zhongnan University of Economics and Law
Wuhan, China
2 h-index
2 publications
127 citations
1–8 of 83
Venues
- International Journal of Production Economics
3 publications · 564 citations
3
h-index
- Journal of Marketing
JM · 3 publications · 523 citations
3
h-index
- Operations Research
2 publications · 31 citations
2
h-index
- European Journal of Operational Research
2 publications · 47 citations
2
h-index
- European Journal of Marketing
EJM · 2 publications · 48 citations
2
h-index
1–5