Concepedia

Microtargeted Advertising

Microtargeted Advertising is a form of digital political advertising that uses granular data analytics and behavioral profiling to deliver tailored messages to specific subgroups of voters based on their individual characteristics, preferences, and online behaviors.

22

Publications

1.4K

Citations

44

Authors

20

Institutions

Publications per year

2017–2026

17

Parents

Publications

22

Online Political Microtargeting: Promises and Threats for Democracy

Frederik Zuiderveen Borgesius, Judith Möller, Sanne Kruikemeier et al. · Utrecht Law Review · 2018 · 323 citations · Full text

, , +15

Using a Personality-Profiling Algorithm to Investigate Political Microtargeting: Assessing the Persuasion Effects of Personality-Tailored Ads on Social Media

Brahim Zarouali, Tom Dobber, Guy De Pauw et al. · Communication Research · 2020 · 216 citations · Full text

, , +17

Privacy Violations Using Microtargeted Ads: A Case Study

Aleksandra Korolova · 2010 · 122 citations

, , +15

The persuasive effects of political microtargeting in the age of generative artificial intelligence

Almog Simchon, Matthew Edwards, Stephan Lewandowsky · PNAS Nexus · 2024 · 119 citations · Full text

, , +14

TV Viewing and Advertising Targeting

Yiting Deng, Carl F. Mela · Journal of Marketing Research · 2017 · 93 citations · Full text

, , +13

1–5 of 22

Authors

44

  1. AK
    Aleksandra Korolova

    University of Southern California, United States

    4 publications · 202 citations

    4

    h-index

  2. TD
    Tom Dobber

    University of Amsterdam, Netherlands

    4 publications · 583 citations

    4

    h-index

  3. CH
    Claes H. de Vreese

    University of Amsterdam, Netherlands

    3 publications · 567 citations

    3

    h-index

  4. CW
    Chloe Wittenberg

    Massachusetts Institute of Technology, United States

    2 publications · 85 citations

    2

    h-index

  5. IF
    Irfan Faizullabhoy

    2 publications · 25 citations

    2

    h-index

1–5 of 44

Institutions

20

  1. University of Amsterdam

    Amsterdam, The Netherlands

    3 h-index

    11 publications

    836 citations

  2. Stanford University

    Stanford, United States

    3 h-index

    3 publications

    251 citations

  3. The University of Western Australia

    Perth, Australia

    2 h-index

    2 publications

    179 citations

  4. University of Bristol

    Bristol, United Kingdom

    2 h-index

    4 publications

    417 citations

  5. Massachusetts Institute of Technology

    Cambridge, United States

    2 h-index

    8 publications

    340 citations

  6. Johannes Gutenberg University Mainz

    Mainz, Germany

    1 h-index

    1 publications

    28 citations

  7. Royal Holloway University of London

    Egham, United Kingdom

    1 h-index

    1 publications

    74 citations

  8. University of East Anglia

    Norwich, United Kingdom

    1 h-index

    1 publications

    25 citations

1–8 of 20

Venues

  1. arXiv (Cornell University)

    Repository · 2 publications · 25 citations

    2

    h-index

  2. Utrecht Law Review

    1 publications · 323 citations

    1

    h-index

  3. Legal Studies

    1 publications · 25 citations

    1

    h-index

  4. The Forum

    1 publications · 23 citations

    1

    h-index

  5. Scientific Reports

    1 publications · 60 citations

    1

    h-index

1–5