Metaphor Effectiveness is a measure within visual communication research that evaluates the degree to which a visual metaphor successfully conveys its intended meaning by balancing clarity, interpretability, and cognitive impact in relation to its representational and persuasive goals.
232
Publications
11.6K
Citations
494
Authors
271
Institutions
Publications per year
2017–2026
56
Parents
Publications
232
Brian P. Meier, Michael D. Robinson · Psychological Science · 2004 · 749 citations
Metaphor awareness and vocabulary retention
Frank Boers · Applied Linguistics · 2000 · 476 citations
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Authors
494
- PH
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- MJ
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- CF
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1–5 of 494
Institutions
271
University of Kansas
Lawrence, United States
5 h-index
8 publications
375 citations
University of Memphis
Memphis, United States
4 h-index
4 publications
438 citations
Oberlin College
Oberlin, United States
4 h-index
4 publications
258 citations
University of Pennsylvania
Philadelphia, United States
4 h-index
5 publications
520 citations
University of Missouri
Columbia, United States
4 h-index
5 publications
317 citations
Indiana University Bloomington
Bloomington, United States
4 h-index
4 publications
167 citations
National Tsing Hua University
Hsinchu, Taiwan
3 h-index
3 publications
102 citations
University of Leeds
Leeds, United Kingdom
3 h-index
3 publications
274 citations
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Venues
- Metaphor and Symbol
7 publications · 570 citations
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- Journal of Advertising
6 publications · 470 citations
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- Journal of Personality and Social Psychology
4 publications · 445 citations
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- Frontiers in Psychology
4 publications · 167 citations
4
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- Interacting with Computers
4 publications · 130 citations
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