Menu Item Placement

Menu Item Placement is a strategic design practice within menu engineering that denotes the positional arrangement of food and beverage items on a menu to influence customer attention and ordering behavior through visual hierarchy and spatial cognition principles.

25

Publications

2.6K

Citations

73

Authors

34

Institutions

Publications per year

2017–2026

10

Authors

73

  1. BS
    Ben Shneiderman

    University of Maryland, College Park, United States

    3 publications · 785 citations

    3

    h-index

  2. MB
    Maya Bar‐Hillel

    Hebrew University of Jerusalem, Israel

    3 publications · 308 citations

    3

    h-index

  3. DG
    Dominique Gerber

    Centre National de la Recherche Scientifique, France

    2 publications · 59 citations

    2

    h-index

  4. EK
    Eva Kemps

    Flinders University, Australia

    2 publications · 32 citations

    2

    h-index

  5. MT
    Marika Tiggemann

    Flinders University, Australia

    2 publications · 32 citations

    2

    h-index

1–5 of 73

Venues

  1. Food Quality and Preference

    2 publications · 60 citations

    2

    h-index

  2. ACM SIGCHI Bulletin

    1 publications · 62 citations

    1

    h-index

  3. Psychology and Marketing

    1 publications · 19 citations

    1

    h-index

  4. Journal of Marketing

    JM · 1 publications · 753 citations

    1

    h-index

  5. Appetite

    1 publications · 16 citations

    1

    h-index

1–5