Menu Content Strategy

Menu Content Strategy is a strategic framework within menu engineering that systematizes the selection, placement, and presentation of menu items to influence customer decision-making and optimize profitability.

1

Publications

25

Citations

4

Authors

1

Institutions

Publications per year

2017–2026

0

Authors

4

  1. CA
    Carolyn A. Lin

    University of Connecticut, United States

    1 publications · 25 citations

    1

    h-index

  2. DA
    David Atkin

    University of Connecticut, United States

    1 publications · 25 citations

    1

    h-index

  3. KA
    Kimberly A. Neuendorf

    Cleveland State University, United States

    1 publications · 25 citations

    1

    h-index

  4. LW
    Leo W. Jeffres

    Cleveland State University, United States

    1 publications · 25 citations

    1

    h-index

1–4 of 4

Institutions

1

  1. Cleveland State University

    Cleveland, United States

    1 h-index

    4 publications

    100 citations

1–1 of 1

Venues

  1. Telematics and Informatics

    1 publications · 25 citations

    1

    h-index

1–1