Concepedia

Media Frequency

Media Frequency is a media planning metric that denotes the average number of times a member of the target audience is exposed to a specific advertisement or media placement within a defined time period.

15

Publications

1.1K

Citations

43

Authors

24

Institutions

Publications per year

2017–2026

6

Variants

Average Frequency

Parents

Publications

15

Association of Digital Media Use With Subsequent Symptoms of Attention-Deficit/Hyperactivity Disorder Among Adolescents

K. Chaelin, Junhan Cho, Matthew D. Stone et al. · JAMA · 2018 · 343 citations · Full text

, , +16

Medicine in the Popular Press: The Influence of the Media on Perceptions of Disease

Meredith Young, Geoffrey R. Norman, Karin R. Humphreys · PLoS ONE · 2008 · 163 citations · Full text

, , +16

Government and Corporate Communication Practices: Do the Differences Matter?

Brooke Fisher Liu, J. Suzanne Horsley, Abbey Blake Levenshus · Journal of Applied Communication Research · 2010 · 128 citations

, , +8

A Goal Programming Model for Media Planning

A. Charnes, W. W. Cooper, J. K. Devoe et al. · Management Science · 1968 · 105 citations

, , +16

Exploring Relationships Among Media Use Frequency, Perceived Media Importance, and Media Satisfaction in Political Disaffection and Efficacy

Bruce E. Pinkleton, Erica Weintraub Austin · Mass Communication & Society · 2002 · 89 citations

, , +16

1–5 of 15

Authors

43

  1. EM
    Elizabeth Moroney

    Virginia Commonwealth University, United States

    2 publications · 364 citations

    2

    h-index

  2. SS
    Steve S. Lee

    University of California, Los Angeles, United States

    2 publications · 364 citations

    2

    h-index

  3. AM
    Adam M. Leventhal

    University of Southern California, United States

    1 publications · 343 citations

    1

    h-index

  4. DB
    D. B. Learner

    The University of Texas at Austin, United States

    1 publications · 105 citations

    1

    h-index

  5. PL
    Pengpeng Li

    National Chengchi University, Taiwan

    1 publications · 14 citations

    1

    h-index

1–5 of 43

Institutions

24

  1. University of Southern California

    Los Angeles, United States

    2 h-index

    6 publications

    1.7K citations

  2. University of California, Los Angeles

    Los Angeles, United States

    2 h-index

    4 publications

    1.1K citations

  3. The Ohio State University

    Columbus, United States

    1 h-index

    1 publications

    12 citations

  4. Columbia University

    New York, United States

    1 h-index

    1 publications

    21 citations

  5. Cargill (Netherlands)

    Amsterdam, Netherlands

    1 h-index

    1 publications

    105 citations

  6. Carnegie Mellon University

    Pittsburgh, United States

    1 h-index

    1 publications

    105 citations

  7. University of Georgia

    Athens, United States

    1 h-index

    1 publications

    87 citations

  8. Brigham Young University

    Provo, United States

    1 h-index

    1 publications

    87 citations

1–8 of 24

Venues

  1. Clinical Child Psychology and Psychiatry

    1 publications · 21 citations

    1

    h-index

  2. Management Science

    1 publications · 105 citations

    1

    h-index

  3. Health Communication

    1 publications · 35 citations

    1

    h-index

  4. JAMA

    1 publications · 343 citations

    1

    h-index

  5. Journal of Applied Communication Research

    JACR · 1 publications · 128 citations

    1

    h-index

1–5