Concepedia

Media Effectiveness Evaluation

Media Effectiveness Evaluation is a systematic assessment methodology within the domain of public communication that measures the impact, reach, and behavioral outcomes of public service announcements to determine their success in achieving intended informational or persuasive objectives.

63

Publications

3.4K

Citations

146

Authors

72

Institutions

Publications per year

2017–2026

26

Parents

Publications

63

Use of Social Media in Health Promotion

Brad L. Neiger, Rosemary Thackeray, Sarah A. Van Wagenen et al. · Health Promotion Practice · 2012 · 419 citations

, , +16

Social media marketing

2014 · 313 citations

, , +9

Culture and Communication

Angela Shen Ryan, Carmen Ortiz Hendricks · The Clinical Supervisor · 1989 · 294 citations

, , +14

Operationalizing and Analyzing Exposure: The Foundation of Media Effects Research

Michael D. Slater · Journalism & Mass Communication Quarterly · 2004 · 289 citations

, , +15

Pengembangan E-Modul Interaktif Berbasis Android pada Mata Kuliah Strategi Belajar Mengajar

Ricu Sidiq, Najuah · Jurnal Pendidikan Sejarah · 2020 · 135 citations · Full text

, , +14

1–5 of 63

Authors

146

  1. FM
    Farida Mayar

    State University of Padang, Indonesia

    2 publications · 40 citations

    2

    h-index

  2. DS
    Dadan Suryana

    State University of Padang, Indonesia

    2 publications · 40 citations

    2

    h-index

  3. TP
    Tommaso Palombi

    Sapienza University of Rome, Italy

    1 publications · 35 citations

    1

    h-index

  4. JR
    James R. Van Scotter

    Louisiana State University, United States

    1 publications · 56 citations

    1

    h-index

  5. JA
    June A. Flora

    Stanford University, United States

    1 publications · 30 citations

    1

    h-index

1–5 of 146

Institutions

72

  1. State University of Padang

    Padang, Indonesia

    3 h-index

    11 publications

    195 citations

  2. Yogyakarta State University

    Yogyakarta, Indonesia

    3 h-index

    5 publications

    125 citations

  3. Stanford University

    Stanford, United States

    2 h-index

    6 publications

    184 citations

  4. Serang Raya University

    Serang, Indonesia

    1 h-index

    2 publications

    60 citations

  5. Universidad de Salamanca

    Salamanca, Spain

    1 h-index

    1 publications

    15 citations

  6. Singapore Maritime Institute

    Singapore, Singapore

    1 h-index

    1 publications

    30 citations

  7. University of Strathclyde

    Glasgow, United Kingdom

    1 h-index

    1 publications

    62 citations

  8. Northeastern University

    Boston, United States

    1 h-index

    1 publications

    46 citations

1–8 of 72

Venues

  1. JPUD - Jurnal Pendidikan Usia Dini

    2 publications · 40 citations

    2

    h-index

  2. ˜The œbusiness & management collection.

    2 publications · 81 citations

    2

    h-index

  3. Procedia Computer Science

    2 publications · 21 citations

    2

    h-index

  4. Health Education Research

    1 publications · 62 citations

    1

    h-index

  5. AV communication review

    1 publications · 25 citations

    1

    h-index

1–5