Concepedia

Market Readiness Testing

Market Readiness Testing is a methodological framework within Consumer Acceptance Testing that systematically evaluates a product's functional, operational, and perceptual suitability for commercial deployment by identifying critical gaps between current development status and market expectations.

15

Publications

479

Citations

47

Authors

23

Institutions

Publications per year

2017–2026

6

Parents

Publications

15

Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

Belma Rizvanović, Aneesh Zutshi, António Grilo et al. · Technological Forecasting and Social Change · 2022 · 141 citations · Full text

, , +17

“All-In-One Test” (AI1): A rapid and easily applicable approach to consumer product testing

Davide Giacalone, Wender L.P. Bredie, Michael Bom Frøst · Food Quality and Preference · 2012 · 72 citations

, , +15

Market readiness of smart textile structures - reliability and washability

Shahood uz Zaman, Xuyuan Tao, Cédric Cochrane et al. · IOP Conference Series Materials Science and Engineering · 2018 · 39 citations · Full text

, , +17

Market Readiness of Organic Photovoltaics for Building Integration

Bas van der Wiel, Hans‐Joachim Egelhaaf, Hermann Issa et al. · MRS Proceedings · 2014 · 27 citations

, , +14

Testing for market power in the U.S. motor carrier industry

William Nebesky, Β. Starr McMullen, Man-Keung Lee · Review of Industrial Organization · 1995 · 26 citations

, , +9

1–5 of 15

Authors

47

  1. ΒS
    Β. Starr McMullen

    Oregon State University, United States

    1 publications · 26 citations

    1

    h-index

  2. WL
    Wender L.P. Bredie

    University of Copenhagen, Denmark

    1 publications · 72 citations

    1

    h-index

  3. AD
    Alan Dowding

    Food Standards Agency, United Kingdom

    1 publications · 11 citations

    1

    h-index

  4. PB
    Pat Bebo

    Ohio Department of Health, United States

    1 publications · 14 citations

    1

    h-index

  5. HI
    Hermann Issa

    Fraunhofer-Gesellschaft, Germany

    1 publications · 27 citations

    1

    h-index

1–5 of 47

Institutions

23

  1. Ohio Department of Health

    Columbus, United States

    1 h-index

    1 publications

    14 citations

  2. Cleveland Clinic

    Cleveland, United States

    1 h-index

    1 publications

    14 citations

  3. Fera Science (United Kingdom)

    York, United Kingdom

    1 h-index

    2 publications

    22 citations

  4. The Ohio State University

    Columbus, United States

    1 h-index

    3 publications

    42 citations

  5. Georgia Institute of Technology

    Atlanta, United States

    1 h-index

    2 publications

    42 citations

  6. Laboratoire Génie et Matériaux Textiles

    Roubaix, France

    1 h-index

    4 publications

    156 citations

  7. Telkom University

    Bandung, Indonesia

    1 h-index

    1 publications

    14 citations

  8. Oregon State University

    Corvallis, United States

    1 h-index

    2 publications

    52 citations

1–8 of 23

Venues

  1. Telkom University

    Repository · 1 publications · 14 citations

    1

    h-index

  2. 1

    h-index

  3. Communications of the ACM

    1 publications · 17 citations

    1

    h-index

  4. Business Information Review

    BIR · 1 publications · 24 citations

    1

    h-index

  5. Translational Behavioral Medicine

    1 publications · 14 citations

    1

    h-index

1–5