Concepedia

Loss-framed Messaging

Loss-Framed Messaging is a persuasive communication strategy within health persuasion that emphasizes the negative outcomes or costs of not adopting a recommended health behavior, distinguishing it from gain-framed messaging by focusing on potential losses rather than benefits.

227

Publications

12.6K

Citations

1.1K

Authors

574

Institutions

Publications per year

2017–2026

91

Parents

Publications

227

The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice

Alexander J. Rothman, Roger D. Bartels, Jhon Wlaschin et al. · Journal of Communication · 2006 · 763 citations

, , +17

It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors

Katherine White, Rhiannon MacDonnell Mesler, Darren W. Dahl · Journal of Marketing Research · 2011 · 733 citations

, , +16

The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior

Alexander J. Rothman, Steven C. Martino, Brian T. Bedell et al. · Personality and Social Psychology Bulletin · 1999 · 378 citations

, , +17

The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages

Ayşe K. Üskül, David K. Sherman, John Fitzgibbon · Journal of Experimental Social Psychology · 2008 · 289 citations · Full text

, , +15

Using message framing to promote acceptance of the human papillomavirus vaccine.

Mary A. Gerend, Janet E. Shepherd · Health Psychology · 2007 · 285 citations

, , +17

1–5 of 227

Authors

1.1K

  1. PS
    Peter Salovey

    Yale University, United States

    13 publications · 2.2K citations

    12

    h-index

  2. AE
    Amy E. Latimer‐Cheung

    Queen's University, Canada

    11 publications · 687 citations

    11

    h-index

  3. JV
    Jonathan van ‘t Riet

    Radboud University Nijmegen, Netherlands

    9 publications · 522 citations

    9

    h-index

  4. HD
    Hein de Vries

    Maastricht University, Netherlands

    8 publications · 499 citations

    8

    h-index

  5. AJ
    Alexander J. Rothman

    University of Minnesota, United States

    8 publications · 1.6K citations

    8

    h-index

1–5 of 1.1K

Institutions

574

  1. Yale University

    New Haven, United States

    13 h-index

    48 publications

    7.1K citations

  2. Maastricht University

    Maastricht, The Netherlands

    10 h-index

    29 publications

    1.8K citations

  3. Pennsylvania State University

    State College, United States

    8 h-index

    16 publications

    794 citations

  4. Queen's University

    Kingston, Canada

    8 h-index

    14 publications

    351 citations

  5. Kent State University

    Kent, United States

    7 h-index

    15 publications

    784 citations

  6. University of Minnesota

    Minneapolis, United States

    7 h-index

    18 publications

    3.3K citations

  7. Northwestern University

    Evanston, United States

    7 h-index

    8 publications

    368 citations

  8. University of Amsterdam

    Amsterdam, The Netherlands

    7 h-index

    18 publications

    880 citations

1–8 of 574

Venues

  1. Health Communication

    24 publications · 923 citations

    19

    h-index

  2. Journal of Health Communication

    18 publications · 709 citations

    16

    h-index

  3. Journal of Health Psychology

    9 publications · 335 citations

    9

    h-index

  4. Health Psychology

    8 publications · 940 citations

    8

    h-index

  5. Annals of Behavioral Medicine

    8 publications · 387 citations

    8

    h-index

1–5