Lead Scoring

Lead Scoring is a predictive analytics technique in marketing analytics that assigns a quantitative score to individual prospects based on their demographic, behavioral, and firmographic attributes to determine their relative likelihood of converting into customers.

16

Publications

573

Citations

45

Authors

28

Institutions

Publications per year

2017–2026

4

Authors

45

  1. PL
    Philippe Leray

    IMEC, Belgium

    1 publications · 19 citations

    1

    h-index

  2. FN
    Frank N. Wilson

    Ann Arbor Center for Independent Living, United States

    1 publications · 125 citations

    1

    h-index

  3. EG
    Emanuel Goldberger

    Lincoln Medical Center, United States

    1 publications · 11 citations

    1

    h-index

  4. AR
    Arlie R. Barnes

    Mayo Clinic in Arizona, United States

    1 publications · 125 citations

    1

    h-index

  5. BD
    Brendan Duncan

    University of California San Diego, United States

    1 publications · 30 citations

    1

    h-index

1–5 of 45

Venues

  1. American Heart Journal

    AHJ · 3 publications · 210 citations

    3

    h-index

  2. Clinical Chemistry

    3 publications · 103 citations

    3

    h-index

  3. Journal of Chemical Education

    1 publications · 28 citations

    1

    h-index

  4. PubMed

    Repository · 1 publications · 15 citations

    1

    h-index

  5. Journal of the American Chemical Society

    JACS · 1 publications · 13 citations

    1

    h-index

1–5