Concepedia

Lead Engagement Scoring

Lead Engagement Scoring is a lead scoring metric that quantifies a prospective customer's level of interaction with marketing touchpoints by assigning weighted values to specific behavioral engagements such as email opens, webpage visits, and content downloads.

1

Publications

352

Citations

3

Authors

3

Institutions

Publications per year

2017–2026

0

Parents

Publications

1

1–1 of 1

Authors

3

  1. JR
    John Roberts

    UNSW Sydney, Australia

    1 publications · 352 citations

    1

    h-index

  2. DF
    David F. Midgley

    INSEAD, France

    1 publications · 352 citations

    1

    h-index

  3. PM
    Pamela Morrison

    UNSW Sydney, Australia

    1 publications · 352 citations

    1

    h-index

1–3 of 3

Institutions

3

  1. INSEAD

    Fontainebleau, France

    1 h-index

    1 publications

    352 citations

  2. Australian Federation of Graduate Women New South Wales

    Sydney, Australia

    1 h-index

    1 publications

    352 citations

  3. UNSW Sydney

    Sydney, Australia

    1 h-index

    2 publications

    704 citations

1–3 of 3

Venues

  1. Research Policy

    1 publications · 352 citations

    1

    h-index

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