Concepedia

Latent Demand Analysis

Latent Demand Analysis is a market gap analysis method that identifies and quantifies unmet consumer needs or suppressed demand within a market by analyzing discrepancies between actual and potential consumption, distinguished from other methods by its focus on underlying, often unexpressed, demand indicators.

90

Publications

7.7K

Citations

214

Authors

144

Institutions

Publications per year

2017–2026

29

Parents

Publications

90

Valuing the Environment Through Contingent Valuation

W. Michael Hanemann · The Journal of Economic Perspectives · 1994 · 1.6K citations

, , +16

I tube, you tube, everybody tubes

Meeyoung Cha, Haewoon Kwak, Pablo Rodríguez et al. · 2007 · 1.6K citations · Full text

, , +12

Analyzing the Video Popularity Characteristics of Large-Scale User Generated Content Systems

Meeyoung Cha, Haewoon Kwak, P. Rodríguez et al. · IEEE/ACM Transactions on Networking · 2009 · 497 citations · Full text

, , +9

The Consequences of Mortgage Credit Expansion: Evidence from the 2007 Mortgage Default Crisis

Atif Mian, Amir Sufi · National Bureau of Economic Research · 2008 · 274 citations · Full text

, , +17

Marketing Communications in Nonbusiness Situations or why its so Hard to Sell Brotherhood like Soap

Michael Rothschild · Journal of Marketing · 1979 · 267 citations

, , +13

1–5 of 90

Authors

214

  1. JL
    Juan L. Eugenio-Martin

    Universidad de Las Palmas de Gran Canaria, Spain

    2 publications · 32 citations

    2

    h-index

  2. YA
    Yong‐Yeol Ahn

    Indiana University Bloomington, United States

    2 publications · 2.1K citations

    2

    h-index

  3. ZL
    Zoe Long

    Simon Fraser University, Canada

    2 publications · 111 citations

    2

    h-index

  4. CK
    Christine Kormos

    University of Victoria, Canada

    2 publications · 111 citations

    2

    h-index

  5. JM
    José Manuel Cazorla-Artiles

    Universidad de Las Palmas de Gran Canaria, Spain

    2 publications · 32 citations

    2

    h-index

1–5 of 214

Institutions

144

  1. Simon Fraser University

    Burnaby, Canada

    3 h-index

    9 publications

    489 citations

  2. University of California, Berkeley

    Berkeley, United States

    3 h-index

    3 publications

    1.7K citations

  3. National Bureau of Economic Research

    Cambridge, United States

    3 h-index

    4 publications

    718 citations

  4. University of Leeds

    Leeds, United Kingdom

    3 h-index

    3 publications

    250 citations

  5. University of Westminster

    London, United Kingdom

    2 h-index

    2 publications

    229 citations

  6. University of Michigan

    Ann Arbor, United States

    2 h-index

    2 publications

    22 citations

  7. Kingston University

    London, United Kingdom

    2 h-index

    2 publications

    76 citations

  8. North Carolina State University

    Raleigh, United States

    2 h-index

    3 publications

    94 citations

1–8 of 144

Venues

  1. 3

    h-index

  2. 3

    h-index

  3. The Journal of Finance

    2 publications · 235 citations

    2

    h-index

  4. AgEcon Search (University of Minnesota, USA)

    Repository · 2 publications · 109 citations

    2

    h-index

  5. Journal of Planning Education and Research

    JPER · 2 publications · 49 citations

    2

    h-index

1–5