Suzanne Goldberg

How might potential future plug-in electric vehicle buyers differ from current “Pioneer” owners?

Jonn Axsen, Suzanne Goldberg, Joseph P. Bailey · Transportation Research Part D Transport and Environment · 2016 · 233 citations

Economics, Green Vehicle, Business +2

What drives the Pioneers? Applying lifestyle theory to early electric vehicle buyers in Canada

Jonn Axsen, Josh Cairns, Nichole Dusyk et al. · Energy Research & Social Science · 2018 · 100 citations

Economics, Consumer Culture, Business History +7

Confusion of innovations: Mainstream consumer perceptions and misperceptions of electric-drive vehicles and charging programs in Canada

Jonn Axsen, Brad Langman, Suzanne Goldberg · Energy Research & Social Science · 2017 · 98 citations

Public Policy, Electric-drive Vehicles, Innovation Adoption +11

Latent demand for zero-emissions vehicles in Canada (Part 2): Insights from a stated choice experiment

Christine Kormos, Jonn Axsen, Zoe Long et al. · Transportation Research Part D Transport and Environment · 2018 · 75 citations

Economics, Public Policy, Stated Choice Experiment +14

Latent demand for zero-emissions vehicles in Canada (Part 1): Insights from a design space exercise

Zoe Long, Jonn Axsen, Christine Kormos et al. · Transportation Research Part D Transport and Environment · 2018 · 33 citations

Design Space Exercise, Public Policy, Economics +11