Market Gap Analysis

Market Gap Analysis is a systematic diagnostic method within opportunity recognition that identifies unmet customer needs or underserved market segments by analyzing discrepancies between existing supply and latent demand.

41

Publications

1.4K

Citations

81

Authors

57

Institutions

Publications per year

2017–2026

12

Authors

81

  1. CD
    Craig Doidge

    University of Toronto, Canada

    2 publications · 400 citations

    2

    h-index

  2. PD
    Paul D. Berger

    Boston University, United States

    2 publications · 31 citations

    2

    h-index

  3. KJ
    Kevin J. Clancy

    Florida State University, United States

    2 publications · 31 citations

    2

    h-index

  4. RM
    René M. Stulz

    National Bureau of Economic Research, United States

    2 publications · 400 citations

    2

    h-index

  5. GA
    George Andrew Karolyi

    Cornell University, United States

    2 publications · 400 citations

    2

    h-index

1–5 of 81

Venues

  1. Long Range Planning

    2 publications · 37 citations

    2

    h-index

  2. Review of Industrial Organization

    RIO · 1 publications · 23 citations

    1

    h-index

  3. Natural Language & Linguistic Theory

    1 publications · 13 citations

    1

    h-index

  4. Soft Computing

    1 publications · 13 citations

    1

    h-index

  5. Human Development

    1 publications · 23 citations

    1

    h-index

1–5