Keyword Research

Keyword Research is a methodological process in search engine strategy that identifies and analyzes query terms used by target audiences to optimize content visibility and alignment with user intent in organic search environments.

52

Publications

9.6K

Citations

133

Authors

80

Institutions

Publications per year

2017–2026

22

Authors

133

  1. MP
    Michael Pressley

    Western University, Canada

    2 publications · 80 citations

    2

    h-index

  2. RW
    Raymond Williams

    University of Cambridge, United Kingdom

    2 publications · 6.9K citations

    2

    h-index

  3. CY
    Chen Yu

    Indiana University Bloomington, United States

    1 publications · 58 citations

    1

    h-index

  4. FA
    Farzaneh Amani

    Qatar University, Qatar

    1 publications · 51 citations

    1

    h-index

  5. MK
    Mahyuddin K. M. Nasution

    Universitas Sumatera Utara, Indonesia

    1 publications · 27 citations

    1

    h-index

1–5 of 133

Venues

  1. Scientometrics

    2 publications · 74 citations

    2

    h-index

  2. PLoS ONE

    2 publications · 61 citations

    2

    h-index

  3. Marketing Science

    1 publications · 45 citations

    1

    h-index

  4. Journal of Interactive Advertising

    1 publications · 23 citations

    1

    h-index

  5. Journal of Business Research

    JBR · 1 publications · 81 citations

    1

    h-index

1–5