Search Engine Strategy

Search Engine Strategy is a digital marketing strategy that specifically governs the systematic optimization and positioning of content and online assets to improve visibility and ranking within search engine results pages through both organic and paid search methodologies.

131

Publications

6.7K

Citations

301

Authors

155

Institutions

Publications per year

2017–2026

Parents

Digital Strategy

Children

Algorithm Update AdaptationCompetitive Search AnalysisKeyword ResearchLocal Search OptimizationMobile Search StrategyMultilingual Search StrategyOrganic Search VisibilitySearch Engine CrawlingSearch Engine IndexingSearch Engine Ranking Algorithms

Publications

131

The search: how Google and its rivals rewrote the rules of business and transformed our culture

Choice Reviews Online · 2006 · 544 citations

Social Sciences, Strategy, Competitive Strategy +6

Student Searching Behavior and the Web: Use of Academic Resources and Google

Jillian R. Griffiths, Peter Brophy · Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign) · 2005 · 310 citations · Full text

Business, Higher Education, Information Systems +14

Is Google Making Us Stupid?

Nicholas Carr · Yearbook of the National Society for the Study of Education · 2008 · 291 citations

Business, Computer Science, Natural Language Processing +9

Information search and re-access strategies of experienced web users

Anne Aula, Natalie Jhaveri, Mika Käki · 2005 · 209 citations

Computing, Computer Science, Information Systems +15

An Evidence Based Checklist for the Peer Review of Electronic Search Strategies (PRESS EBC)

Jessie McGowan, Margaret Sampson, Carol Lefebvre · Evidence Based Library and Information Practice · 2010 · 205 citations · Full text

Business, Information Systems, Information Retrieval +12

1–5 of 131

Authors

301

AH
Andrei Hagiu
Boston University, United States
2 publications · 151 citations
2
h-index
RS
Ravi Sen
Texas A&M University, United States
2 publications · 204 citations
2
h-index
AM
Astrid Mager
Austrian Academy of Sciences, Austria
2 publications · 92 citations
2
h-index
ZZ
Zhiqiang Zheng
The University of Texas at Dallas, United States
2 publications · 112 citations
2
h-index
NG
Neil Gandal
Tel Aviv University, Israel
2 publications · 111 citations
2
h-index

1–5 of 301

Institutions

155

1–8 of 155

Venues

SSRN Electronic Journal
Repository · 8 publications · 292 citations
8
h-index
Choice Reviews Online
CRO · 4 publications · 672 citations
4
h-index
Computers in Human Behavior
3 publications · 153 citations
3
h-index
International Journal of Industrial Organization
3 publications · 255 citations
3
h-index
Information Processing & Management
3 publications · 140 citations
3
h-index

1–5