Issue Advertising is a form of political communication that belongs to the broader category of advocacy messaging, distinguished by its focus on promoting or opposing specific public policy issues rather than endorsing or criticizing explicit political candidates or parties.
131
Publications
6.3K
Citations
215
Authors
117
Institutions
Publications per year
2017–2026
14
Publications
131
The Origins of Campaign Agendas
John Sides · British Journal of Political Science · 2006 · 291 citations
Social Sciences, Political Communication, Political Science +16
Negative political advertising: coming of age
Choice Reviews Online · 1992 · 236 citations
1–5 of 131
Authors
215
- TN
10
h-index
- EF
8
h-index
- LL
8
h-index
- MM
6
h-index
- MP
5
h-index
1–5 of 215
Institutions
117
Washington State University
Pullman, United States
10 h-index
10 publications
602 citations
University of Oklahoma
Norman, United States
8 h-index
12 publications
429 citations
Wesleyan University
Middletown, United States
7 h-index
7 publications
323 citations
University of Wisconsin–Madison
Madison, United States
6 h-index
10 publications
625 citations
University of Missouri
Columbia, United States
6 h-index
8 publications
187 citations
Bowdoin College
Brunswick, United States
5 h-index
5 publications
270 citations
University of North Carolina at Chapel Hill
Chapel Hill, United States
5 h-index
6 publications
289 citations
University of Florida
Gainesville, United States
4 h-index
9 publications
577 citations
1–8 of 117
Venues
- Journalism Quarterly
9 publications · 397 citations
9
h-index
- The Journal of Politics
JP · 7 publications · 373 citations
7
h-index
- Journal of Broadcasting & Electronic Media
6 publications · 389 citations
6
h-index
- Journal of Advertising
6 publications · 513 citations
6
h-index
- Political Communication
5 publications · 250 citations
5
h-index
1–5