Concepedia

International Positioning

International Positioning is a strategic framework that specifies how an organization distinguishes itself in global markets by aligning its value proposition with cross-national differences in customer needs, competitive dynamics, and institutional environments.

58

Publications

3.1K

Citations

133

Authors

87

Institutions

Publications per year

2017–2026

12

Parents

Publications

58

Going Global: Lessons from Late Movers

C. A. Bartlett, Snehashis Ghoshal · 2000 · 413 citations

, , +17

Strategic Marketing and the Resource Based View of the Firm

John Fahy, Alan Smithee · 1999 · 303 citations

, , +14

Getting there in a global industry: Impacts on performance of changing international presence

Will Mitchell, J. Myles Shaver, Bernard Yeung · Strategic Management Journal · 1992 · 172 citations

, , +16

The overestimated role of strategic orientations for international performance in smaller firms

Johan Frishammar, Svante Andersson · Journal of International Entrepreneurship · 2008 · 140 citations

, , +17

The Missing Globalization Puzzle: Evidence of the Declining Importance of Distance

Arvind Subramanian, Natalia Tamirisa · IMF Staff Papers · 2007 · 136 citations

, , +9

1–5 of 58

Authors

133

  1. CB
    Charles Blankson

    University of North Texas, United States

    2 publications · 32 citations

    2

    h-index

  2. XL
    Xiang Li

    Temple University, United States

    1 publications · 28 citations

    1

    h-index

  3. PG
    Paul Gardiner

    Heriot-Watt University, United Kingdom

    1 publications · 35 citations

    1

    h-index

  4. BB
    Beverly B. Tyler

    North Carolina State University, United States

    1 publications · 87 citations

    1

    h-index

  5. JL
    John Langdale

    Lomonosov Moscow State University, Russia

    1 publications · 20 citations

    1

    h-index

1–5 of 133

Institutions

87

  1. University of Manchester

    Manchester, United Kingdom

    3 h-index

    5 publications

    186 citations

  2. University of North Texas

    Denton, United States

    2 h-index

    3 publications

    52 citations

  3. Ben-Gurion University of the Negev

    Beersheba, Israel

    2 h-index

    5 publications

    100 citations

  4. Miami University

    Oxford, United States

    2 h-index

    2 publications

    103 citations

  5. San Francisco State University

    San Francisco, United States

    2 h-index

    2 publications

    125 citations

  6. University of Nevada, Reno

    Reno, United States

    2 h-index

    3 publications

    148 citations

  7. University of South Carolina

    Columbia, United States

    2 h-index

    3 publications

    133 citations

  8. Ghana Institute of Management and Public Administration

    Accra, Ghana

    2 h-index

    2 publications

    32 citations

1–8 of 87

Venues

  1. Journal of Business Strategy

    4 publications · 52 citations

    4

    h-index

  2. Telecommunications Policy

    2 publications · 96 citations

    2

    h-index

  3. Journal of Global Marketing

    2 publications · 47 citations

    2

    h-index

  4. Journal of Management in Engineering

    1 publications · 96 citations

    1

    h-index

  5. Journal of International Entrepreneurship

    1 publications · 140 citations

    1

    h-index

1–5