Concepedia

Influencer Professionalization

Influencer Professionalization is a theoretical construct within digital labor studies that denotes the systematic institutionalization and standardization of influencer practices into recognized occupational norms, roles, and economic structures, distinguishing it from informal or amateur content creation by emphasizing credentialization, market legitimacy, and career trajectory formalization.

8

Publications

357

Citations

13

Authors

8

Institutions

Publications per year

2017–2026

5

Parents

Publications

8

Social media influencers, post-feminism and neoliberalism: How mum bloggers’ ‘playbour’ is reshaping public relations

Catherine Archer · Public Relations Inquiry · 2019 · 79 citations

, , +15

Health education, social media, and tensions of authenticity in the <b>‘</b>influencer pedagogy’ of health influencer Ashy Bines

Natalie Ann Hendry, Catherine Hartung, R. M. Welch · Learning Media and Technology · 2021 · 67 citations

, , +17

Streamers: the new wave of digital entrepreneurship? Extant corpus and research agenda

Maria Törhönen, Johann N. Giertz, Welf H. Weiger et al. · Electronic Commerce Research and Applications · 2020 · 62 citations · Full text

, , +12

Micro-celebrities of information: mapping calibrated expertise and knowledge influencers among social media veterinarians

Jessica Maddox · Information Communication & Society · 2022 · 48 citations

, , +16

The Influencer’s dilemma : The shaping of new brand professions between credibility and commerce

Crystal Abidin, Märt Ots · Jonkoping University Library (Jönköping University) · 2015 · 35 citations · Full text

, , +8

1–5 of 8

Authors

13

  1. MT
    Maria Törhönen

    Tampere University, Finland

    1 publications · 62 citations

    1

    h-index

  2. CA
    Catherine Archer

    Murdoch University, Australia

    1 publications · 79 citations

    1

    h-index

  3. JM
    Jessica Maddox

    University of Alabama, United States

    1 publications · 48 citations

    1

    h-index

  4. CH
    Catherine Hartung

    University of Otago, New Zealand

    1 publications · 67 citations

    1

    h-index

  5. JH
    Juho Hamari

    Tampere University, Finland

    1 publications · 62 citations

    1

    h-index

1–5 of 13

Institutions

8

  1. University of Göttingen

    Göttingen, Germany

    1 h-index

    1 publications

    62 citations

  2. University of Alabama

    Tuscaloosa, United States

    1 h-index

    1 publications

    48 citations

  3. Alfaisal University

    Riyadh, Saudi Arabia

    1 h-index

    1 publications

    62 citations

  4. Monash University

    Melbourne, Australia

    1 h-index

    1 publications

    67 citations

  5. Tampere University

    Tampere, Finland

    1 h-index

    2 publications

    124 citations

  6. Swinburne University of Technology

    Melbourne, Australia

    1 h-index

    1 publications

    67 citations

  7. University of Washington

    Seattle, United States

    1 h-index

    1 publications

    20 citations

  8. Murdoch University

    Perth, Australia

    1 h-index

    1 publications

    79 citations

1–8 of 8

Venues

  1. Choice Reviews Online

    CRO · 1 publications · 30 citations

    1

    h-index

  2. Jonkoping University Library (Jönköping University)

    Repository · 1 publications · 35 citations

    1

    h-index

  3. Journal of Vocational Behavior

    1 publications · 20 citations

    1

    h-index

  4. Information Communication & Society

    ICS · 1 publications · 48 citations

    1

    h-index

  5. CeON Repository (Centre for Evaluation in Education and Science)

    Repository · 1 publications · 16 citations

    1

    h-index

1–5