Concepedia
Statistics
Publications
3
Citations
198
H-Index
Active since
2020
Affiliations
University of Göttingen(Current)
Alfaisal University
Tampere University
Johann N. Giertz is an author at University of Göttingen specializing in consumer engagement, management, and marketing.
Top concepts
MarketingManagementConsumer EngagementArtsBrandingBusinessJournalismBrand EquitySocial MediaCommunication
Publications per year
2020–2022
Content versus community focus in live streaming services: how to drive engagement in synchronous social media
Johann N. Giertz, Welf H. Weiger, Maria Törhönen et al. · Journal of service management · 2021 · 113 citations · Full text
Emerging Media, Social Influence, Content Creation +21
Streamers: the new wave of digital entrepreneurship? Extant corpus and research agenda
Maria Törhönen, Johann N. Giertz, Welf H. Weiger et al. · Electronic Commerce Research and Applications · 2020 · 62 citations · Full text
The invisible leash: when human brands hijack corporate brands' consumer relationships
Johann N. Giertz, Linda D. Hollebeek, Welf H. Weiger et al. · Journal of service management · 2022 · 23 citations · Full text
Invisible Leash, Consumer Research, Brand Strategy +20
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