Franchise Value Creation

Franchise Value Creation is a strategic framework within franchise channel management that systematically enhances the collective economic, operational, and relational benefits generated for franchisors and franchisees through coordinated value-adding activities, distinct from mere profit generation by emphasizing sustainable competitive advantage and mutual growth.

41

Publications

2.5K

Citations

79

Authors

72

Institutions

Publications per year

2017–2026

9

Authors

79

  1. NW
    Neng Wang

    Columbia University, United States

    3 publications · 254 citations

    3

    h-index

  2. YL
    Ye Li

    Nanjing University of Finance and Economics, China

    3 publications · 254 citations

    3

    h-index

  3. LW
    Lin William Cong

    Cornell University, United States

    3 publications · 254 citations

    3

    h-index

  4. RV
    Rudi Vander Vennet

    Ghent University, Belgium

    3 publications · 129 citations

    3

    h-index

  5. DA
    Daniel A. Rascher

    University of San Francisco, United States

    2 publications · 28 citations

    2

    h-index

1–5 of 79

Venues

  1. SSRN Electronic Journal

    Repository · 6 publications · 812 citations

    6

    h-index

  2. Journal of Services Marketing

    3 publications · 142 citations

    3

    h-index

  3. Financial Analysts Journal

    FAJ · 3 publications · 45 citations

    3

    h-index

  4. Journal of Sports Economics

    JSE · 2 publications · 84 citations

    2

    h-index

  5. Journal of Small Business Management

    JSBM · 2 publications · 191 citations

    2

    h-index

1–5