Concepedia

Event Communication Strategy

Event Communication Strategy is a strategic planning framework within public relations that specifies the purposeful design, timing, and dissemination of messages to targeted audiences in order to shape perceptions, manage stakeholder engagement, and achieve defined objectives for a particular event.

15

Publications

552

Citations

31

Authors

17

Institutions

Publications per year

2017–2026

5

Parents

Publications

15

The 1984 Olympic Message System: a test of behavioral principles of system design

John D. Gould, Stephen J. Boies, Stephen Levy et al. · Communications of the ACM · 1987 · 132 citations · Full text

, , +9

Sustainable Event Marketing in the MICE Industry: A Theoretical Framework

Susan M. Tinnish, Sapna Mehta Mangal · Journal of Convention & Event Tourism · 2012 · 56 citations

, , +17

Integrating exhibit marketing into integrated marketing communications

Dennis A. Pitta, Margit Weisgal, Peter M. Lynagh · Journal of Consumer Marketing · 2006 · 51 citations

, , +17

Activating salesperson resilience during the COVID-19 crisis: The roles of employer event communication and customer demandingness

Lưu Trọng Tuấn · Industrial Marketing Management · 2021 · 44 citations · Full text

, , +12

Exploring the linkages between managerial leadership, communication and teamwork in successful event delivery

Michela Giudici, Viachaslau Filimonau · Tourism Management Perspectives · 2019 · 42 citations · Full text

, , +14

1–5 of 15

Authors

31

  1. PJ
    Panos J. Antsaklis

    University of Notre Dame, United States

    2 publications · 52 citations

    2

    h-index

  2. YH
    Yu Han

    Southeast University, China

    2 publications · 52 citations

    2

    h-index

  3. PM
    Peter M. Lynagh

    University of Baltimore, United States

    1 publications · 51 citations

    1

    h-index

  4. MW
    Markus Wohlfeil

    Waterford Institute of Technology, Ireland

    1 publications · 32 citations

    1

    h-index

  5. RS
    Ricky Sharma

    University of Wollongong, Australia

    1 publications · 25 citations

    1

    h-index

1–5 of 31

Institutions

17

  1. University of Notre Dame

    Notre Dame, United States

    2 h-index

    4 publications

    104 citations

  2. Deakin University

    Burwood, Australia

    2 h-index

    2 publications

    57 citations

  3. Victoria University

    Melbourne, Australia

    1 h-index

    1 publications

    41 citations

  4. University of the Aegean

    Mytilene, Greece

    1 h-index

    2 publications

    26 citations

  5. Kendall College

    Chicago, United States

    1 h-index

    2 publications

    112 citations

  6. College of Tourism

    Blagoevgrad, Bulgaria

    1 h-index

    1 publications

    41 citations

  7. University of Baltimore

    Baltimore, United States

    1 h-index

    3 publications

    153 citations

  8. Waterford Institute of Technology

    Waterford, Ireland

    1 h-index

    1 publications

    32 citations

1–8 of 17

Venues

  1. European Journal of Marketing

    EJM · 2 publications · 57 citations

    2

    h-index

  2. Tourism Management Perspectives

    1 publications · 42 citations

    1

    h-index

  3. Journal of Convention & Event Tourism

    JCET · 1 publications · 56 citations

    1

    h-index

  4. Communications of the ACM

    1 publications · 132 citations

    1

    h-index

  5. Business Strategy Series

    1 publications · 25 citations

    1

    h-index

1–5