Concepedia

Donation Response Modeling

Donation Response Modeling is a predictive analytics framework within direct mail fundraising that identifies and quantifies patterns in donor behavior to estimate the likelihood and magnitude of charitable contributions in response to targeted mailing campaigns.

27

Publications

1.2K

Citations

71

Authors

56

Institutions

Publications per year

2017–2026

11

Parents

Publications

27

Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application

Merel van Diepen, Bas Donkers, Philip Hans Franses · Journal of Marketing Research · 2009 · 109 citations

, , +16

The effect of effectiveness: Donor response to aid effectiveness in a direct mail fundraising experiment

Dean Karlan, Daniel H. Wood · Journal of Behavioral and Experimental Economics · 2016 · 105 citations

, , +11

Incorporating Direct Marketing Activity into Latent Attrition Models

David A. Schweidel, George Knox · Marketing Science · 2013 · 104 citations

, , +15

Comparing Charitable Fundraising Schemes: Evidence from a Natural Field Experiment and a Structural Model

Steffen Huck, Imran Rasul, Andrew Shephard · American Economic Journal Economic Policy · 2015 · 87 citations

, , +14

Social solidarity amid the COVID-19 outbreak: fundraising campaigns and donors' attitudes

Saeed Awadh Bin‐Nashwan, Meshari Al-Daihani, Hijattulah Abdul-Jabbar et al. · International Journal of Sociology and Social Policy · 2020 · 73 citations

, , +17

1–5 of 27

Authors

71

  1. DK
    Dean Karlan

    Yale University, United States

    3 publications · 138 citations

    3

    h-index

  2. DH
    Daniel H. Wood

    Yale University, United States

    2 publications · 127 citations

    2

    h-index

  3. MV
    Merel van Diepen

    Leiden University Medical Center, Netherlands

    2 publications · 136 citations

    2

    h-index

  4. PH
    Philip Hans Franses

    Erasmus University Rotterdam, Netherlands

    2 publications · 147 citations

    2

    h-index

  5. BD
    Bas Donkers

    Erasmus University Rotterdam, Netherlands

    2 publications · 147 citations

    2

    h-index

1–5 of 71

Institutions

56

  1. University of Maryland, College Park

    College Park, United States

    2 h-index

    3 publications

    90 citations

  2. Innovations for Poverty Action

    New Haven, United States

    2 h-index

    2 publications

    116 citations

  3. Yale University

    New Haven, United States

    2 h-index

    2 publications

    127 citations

  4. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    2 h-index

    6 publications

    441 citations

  5. Abdul Latif Jameel Poverty Action Lab

    Cambridge, United States

    2 h-index

    2 publications

    127 citations

  6. Drexel University

    Philadelphia, United States

    1 h-index

    1 publications

    104 citations

  7. Northern University of Malaysia

    Jitra, Malaysia

    1 h-index

    1 publications

    73 citations

  8. College of Business Administration

    Riga, Latvia

    1 h-index

    1 publications

    64 citations

1–8 of 56

Venues

  1. ACM SIGKDD Explorations Newsletter

    2 publications · 63 citations

    2

    h-index

  2. Annals of Operations Research

    2 publications · 98 citations

    2

    h-index

  3. Energy Policy

    1 publications · 15 citations

    1

    h-index

  4. Computers in Human Behavior

    1 publications · 45 citations

    1

    h-index

  5. MIS Quarterly

    1 publications · 66 citations

    1

    h-index

1–5