Concepedia

Digital Donor Segmentation

Digital Donor Segmentation is a methodological framework within digital fundraising that classifies donors into distinct groups based on shared behavioral, demographic, or transactional characteristics derived from digital interaction data to enhance targeted engagement and donation conversion.

5

Publications

112

Citations

13

Authors

9

Institutions

Publications per year

2017–2026

2

Parents

Publications

5

Donor Segmentation: When Summary Statistics Don't Tell the Whole Story

Elizabeth J. Durango‐Cohen, Ramón L. Torres, Pablo L. Durango‐Cohen · Journal of Interactive Marketing · 2013 · 30 citations

, , +14

A Framework for Measuring People's Intention to Donate Online

Horst Treiblmaier, Irene Pollach · Journal of the Association for Information Systems · 2006 · 29 citations · Full text

, , +16

Recruitment strategies: non‐donor segmentation based on intrinsic and extrinsic stimuli

Josefa D. Martín‐Santana, Laura Romero‐Domínguez · Vox Sanguinis · 2019 · 20 citations

, , +13

Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan

Chiung–Wen Hsu, Yu‐Lin Chang, Tzer‐Shyong Chen et al. · IEEE Access · 2021 · 18 citations · Full text

, , +14

A psycho-cognitive segmentation of organ donors in Egypt using Kohonen’s self-organizing maps

Mohamed M. Mostafa · Expert Systems with Applications · 2010 · 15 citations

, , +11

1–5 of 5

Authors

13

  1. YL
    Yu‐Da Lin

    I-Shou University, Taiwan

    1 publications · 18 citations

    1

    h-index

  2. CH
    Chiung–Wen Hsu

    Feng Chia University, Taiwan

    1 publications · 18 citations

    1

    h-index

  3. MM
    Mohamed M. Mostafa

    Gulf University for Science & Technology, Kuwait

    1 publications · 15 citations

    1

    h-index

  4. JD
    Josefa D. Martín‐Santana

    Universidad de Las Palmas de Gran Canaria, Spain

    1 publications · 20 citations

    1

    h-index

  5. RL
    Ramón L. Torres

    Illinois Institute of Technology, United States

    1 publications · 30 citations

    1

    h-index

1–5 of 13

Institutions

9

  1. National Kaohsiung University of Science and Technology

    Kaohsiung City, Taiwan

    1 h-index

    1 publications

    18 citations

  2. Vienna University of Economics and Business

    Vienna, Austria

    1 h-index

    1 publications

    29 citations

  3. Universidad de Las Palmas de Gran Canaria

    Las Palmas de Gran Canaria, Spain

    1 h-index

    3 publications

    60 citations

  4. Illinois Institute of Technology

    Chicago, United States

    1 h-index

    1 publications

    30 citations

  5. Northwestern University

    Evanston, United States

    1 h-index

    2 publications

    60 citations

  6. Gulf University for Science & Technology

    Kuwait City, Kuwait

    1 h-index

    1 publications

    15 citations

  7. Tunghai University

    Taichung, Taiwan

    1 h-index

    1 publications

    18 citations

  8. National Kaohsiung University of Hospitality and Tourism

    Kaohsiung City, Taiwan

    1 h-index

    2 publications

    36 citations

1–8 of 9

Venues

  1. Vox Sanguinis

    1 publications · 20 citations

    1

    h-index

  2. Expert Systems with Applications

    1 publications · 15 citations

    1

    h-index

  3. Journal of Interactive Marketing

    JIM · 1 publications · 30 citations

    1

    h-index

  4. IEEE Access

    1 publications · 18 citations

    1

    h-index

  5. Journal of the Association for Information Systems

    JAIS · 1 publications · 29 citations

    1

    h-index

1–5