Destination Image Positioning

Destination Image Positioning is a strategic framework within destination marketing that differentiates a location by establishing a unique, coherent, and enduring image in the minds of target visitors relative to competing destinations.

13

Publications

2K

Citations

28

Authors

13

Institutions

Publications per year

2017–2026

2

Authors

28

  1. HS
    Hanqun Song

    University of Huddersfield, United Kingdom

    1 publications · 32 citations

    1

    h-index

  2. FM
    Filipa Marušić

    University of Split, Croatia

    1 publications · 10 citations

    1

    h-index

  3. IF
    Isabelle Frochot

    Université Savoie Mont Blanc, France

    1 publications · 51 citations

    1

    h-index

  4. LA
    Luisa Andreu

    Universitat de València, Spain

    1 publications · 210 citations

    1

    h-index

  5. YE
    Yüksel Ekinci

    University of Portsmouth, United Kingdom

    1 publications · 131 citations

    1

    h-index

1–5 of 28

Venues

  1. Tourism and Hospitality Research

    THR · 2 publications · 87 citations

    2

    h-index

  2. Journal of Travel & Tourism Marketing

    JTTM · 2 publications · 242 citations

    2

    h-index

  3. Journal of Travel Research

    JTR · 2 publications · 1.2K citations

    2

    h-index

  4. Journal Of Vacation Marketing

    JVM · 2 publications · 141 citations

    2

    h-index

  5. 1

    h-index

1–5