Demand-side Scaling

Demand-Side Scaling is a strategic framework within platform scaling that focuses on expanding the user base and enhancing user engagement to increase demand for platform offerings, distinguishing it from supply-side approaches by prioritizing market-side growth dynamics.

8

Publications

259

Citations

37

Authors

30

Institutions

Publications per year

2017–2026

4

Authors

37

  1. MS
    Marco S. Giarratana

    Universidad Carlos III de Madrid, Spain

    1 publications · 73 citations

    1

    h-index

  2. AA
    Abubakr Abdelraouf Alfadl

    Universiti Sains Malaysia, Malaysia

    1 publications · 17 citations

    1

    h-index

  3. MA
    Mohamed Azmi Hassali

    Universiti Sains Malaysia, Malaysia

    1 publications · 17 citations

    1

    h-index

  4. RK
    Rakesh Kumar

    Institute of Microelectronics, Singapore

    1 publications · 10 citations

    1

    h-index

  5. RB
    Rob Baltussen

    Radboud University Nijmegen, Netherlands

    1 publications · 49 citations

    1

    h-index

1–5 of 37

Venues

  1. 1

    h-index

  2. Organization Science

    1 publications · 73 citations

    1

    h-index

  3. European Management Journal

    1 publications · 25 citations

    1

    h-index

  4. IEEE Transactions on Network and Service Management

    TNSM · 1 publications · 27 citations

    1

    h-index

  5. Parenting

    1 publications · 27 citations

    1

    h-index

1–5