Concepedia

Demand-side Differentiation

Demand-Side Differentiation is a product differentiation strategy that belongs to the category of market-based differentiation approaches, distinguished by its focus on shaping consumer perceptions and preferences through variations in branding, advertising, customer service, or other non-physical attributes that influence demand.

38

Publications

2.4K

Citations

79

Authors

54

Institutions

Publications per year

2017–2026

11

Parents

Publications

38

An Assessment of Supply and Demand-side Theorizations of International Student Mobility

Allan Findlay · International Migration · 2010 · 295 citations

, , +14

Human Capital Theory: Implications for HR Managers

Myra H. Strober · Industrial Relations A Journal of Economy and Society · 1990 · 226 citations

, , +14

‘We the People’ or ‘We the Peoples’? A Comparison of Support for the Populist Radical Right and Populist Radical Left in the Netherlands

Agnes Akkerman, Andrej Zaslove, Bram Spruyt · Swiss Political Science Review · 2017 · 210 citations · Full text

, , +11

Stakeholder, citizen and consumer interests in farm animal welfare

Wim Verbeke · Animal Welfare · 2009 · 206 citations

, , +16

Demand-side strategy and business models: Putting value creation for consumers center stage

Richard L. Priem, Matthias Wenzel, Jochen Koch · Long Range Planning · 2017 · 189 citations

, , +15

1–5 of 38

Authors

79

  1. JR
    Joost Rietveld

    University College London, United Kingdom

    2 publications · 42 citations

    2

    h-index

  2. PW
    Philip Watson

    University of Idaho, United States

    1 publications · 28 citations

    1

    h-index

  3. MW
    Matthias Wenzel

    European University Viadrina, Germany

    1 publications · 189 citations

    1

    h-index

  4. JK
    Jochen Koch

    European University Viadrina, Germany

    1 publications · 189 citations

    1

    h-index

  5. XD
    Xavier D’Haultfœuille

    Centre de Recherche en Économie et Statistique, France

    1 publications · 21 citations

    1

    h-index

1–5 of 79

Institutions

54

  1. Centre de Recherche en Économie et Statistique

    Palaiseau, France

    2 h-index

    4 publications

    226 citations

  2. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    1 publications

    155 citations

  3. University of Latvia

    Riga, Latvia

    1 h-index

    1 publications

    49 citations

  4. Radboud University Nijmegen

    Nijmegen, The Netherlands

    1 h-index

    2 publications

    420 citations

  5. Centre d'Économie de la Sorbonne

    Paris, France

    1 h-index

    2 publications

    22 citations

  6. German Sport University Cologne

    Cologne, Germany

    1 h-index

    3 publications

    219 citations

  7. Center for Responsible Travel

    Washington, United States

    1 h-index

    2 publications

    42 citations

  8. University of St Andrews

    St Andrews, United Kingdom

    1 h-index

    1 publications

    110 citations

1–8 of 54

Venues

  1. SSRN Electronic Journal

    Repository · 2 publications · 33 citations

    2

    h-index

  2. RePEc: Research Papers in Economics

    Repository · 2 publications · 30 citations

    2

    h-index

  3. The Review of Economic Studies

    2 publications · 42 citations

    2

    h-index

  4. Econstor (Econstor)

    Repository · 2 publications · 45 citations

    2

    h-index

  5. Academy of Management Proceedings

    1 publications · 19 citations

    1

    h-index

1–5