Concepedia

Decision Simplification

Decision Simplification is a cognitive strategy within the framework of bounded rationality that reduces complex decision-making processes by limiting the consideration of alternatives, information, or evaluation criteria to manage cognitive load and enable timely, satisfactory choices.

18

Publications

2.7K

Citations

31

Authors

22

Institutions

Publications per year

2017–2026

3

Parents

Publications

18

Cognitive simplification processes in strategic decision‐making

Charles R. Schwenk · Strategic Management Journal · 1984 · 925 citations

, , +14

Consumer Choice Strategies: Simplifying Vs. Optimizing

Peter Wright · Journal of Marketing Research · 1975 · 550 citations

, , +12

Consumer Choice Strategies: Simplifying vs. Optimizing

Peter Wright · Journal of Marketing Research · 1975 · 374 citations

, , +12

Conjectures on Cognitive Simplification in Acquisition and Divestment Decision Making

Irene M. Duhaime, Charles R. Schwenk · Academy of Management Review · 1985 · 363 citations

, , +13

Conjectures on Cognitive Simplification in Acquisition and Divestment Decision Making

Irene M. Duhaime, Charles R. Schwenk · Academy of Management Review · 1985 · 118 citations

, , +13

1–5 of 18

Authors

31

  1. CR
    Charles R. Schwenk

    Indiana University, United States

    3 publications · 1.4K citations

    3

    h-index

  2. PW
    Peter Wright

    Newcastle University, United Kingdom

    2 publications · 924 citations

    2

    h-index

  3. WR
    William Revelle

    Northwestern University, United States

    2 publications · 110 citations

    2

    h-index

  4. IM
    Irene M. Duhaime

    University of Memphis, United States

    2 publications · 481 citations

    2

    h-index

  5. AK
    Ajay K. Manrai

    University of Delaware, United States

    2 publications · 45 citations

    2

    h-index

1–5 of 31

Institutions

22

  1. Stanford University

    Stanford, United States

    2 h-index

    2 publications

    924 citations

  2. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    2 publications

    1.3K citations

  3. Technische Universität Braunschweig

    Braunschweig, Germany

    1 h-index

    1 publications

    21 citations

  4. Northwestern University

    Evanston, United States

    1 h-index

    2 publications

    28 citations

  5. Max Planck Institute for Human Development

    Berlin, Germany

    1 h-index

    1 publications

    14 citations

  6. Laboratoire de Chimie Bactérienne

    Marseille, France

    1 h-index

    1 publications

    11 citations

  7. Hôpital de la Timone

    Marseille, France

    1 h-index

    1 publications

    11 citations

  8. Eindhoven University of Technology

    Eindhoven, The Netherlands

    1 h-index

    2 publications

    28 citations

1–8 of 22

Venues

  1. Journal of Marketing Research

    4 publications · 969 citations

    4

    h-index

  2. Academy of Management Review

    AMR · 2 publications · 481 citations

    2

    h-index

  3. 2

    h-index

  4. Journal of Economic Theory

    JET · 1 publications · 14 citations

    1

    h-index

  5. Journal of Cleaner Production

    1 publications · 21 citations

    1

    h-index

1–5