Concepedia

Data-driven Audience Segmentation

Data-Driven Audience Segmentation is a methodological approach to audience segmentation that systematically categorizes target audiences into distinct groups based on empirical data and quantitative analysis, distinguished from heuristic or intuition-based segmentation by its reliance on measurable behavioral, demographic, and psychographic data derived from statistical modeling, machine learning, or algorithmic processing.

6

Publications

166

Citations

20

Authors

15

Institutions

Publications per year

2017–2026

4

Parents

Publications

6

Using data mining to profile TV viewers

William E. Spangler, Mordechai Gal‐Or, Jerrold H. May · Communications of the ACM · 2003 · 43 citations

, , +17

How online advertising targets consumers: The uses of categories and algorithmic tools by audience planners

Thomas Beauvisage, Jean-Samuel Beuscart, Samuel Coavoux et al. · New Media & Society · 2023 · 30 citations · Full text

, , +13

Using social media audience data to analyse the drivers of low-carbon diets

Sibel Eker, David García, Hugo Valin et al. · Environmental Research Letters · 2021 · 29 citations · Full text

, , +17

Leveraging Data-Driven Insights to Enhance Market Share in the Media Industry

Ankur Mehra · Journal for Research in Applied Sciences and Biotechnology · 2023 · 28 citations · Full text

, , +17

Audience targeting by B-to-B advertisement classification: A neural network approach

Alan S. Abrahams, Eloïse Coupey, Eva X. Zhong et al. · Expert Systems with Applications · 2012 · 19 citations

, , +11

1–5 of 6

Authors

20

  1. PS
    Pete S. Manasantivongs

    Virginia Tech, United States

    1 publications · 19 citations

    1

    h-index

  2. EX
    Eva X. Zhong

    Virginia Tech, United States

    1 publications · 19 citations

    1

    h-index

  3. SE
    Sibel Eker

    International Institute for Applied Systems Analysis, Austria

    1 publications · 29 citations

    1

    h-index

  4. AM
    Ankur Mehra

    Film Independent, United States

    1 publications · 28 citations

    1

    h-index

  5. HV
    Hugo Valin

    International Institute for Applied Systems Analysis, Austria

    1 publications · 29 citations

    1

    h-index

1–5 of 20

Institutions

15

  1. Graz University of Technology

    Graz, Austria

    1 h-index

    1 publications

    29 citations

  2. Duquesne University

    Pittsburgh, United States

    1 h-index

    2 publications

    86 citations

  3. Virginia Tech

    Blacksburg, United States

    1 h-index

    4 publications

    76 citations

  4. Centre National de la Recherche Scientifique

    Paris, France

    1 h-index

    1 publications

    30 citations

  5. International Institute for Applied Systems Analysis

    Laxenburg, Austria

    1 h-index

    3 publications

    87 citations

  6. Medical University of Vienna

    Vienna, Austria

    1 h-index

    1 publications

    29 citations

  7. Institut Polytechnique de Paris

    Palaiseau, France

    1 h-index

    1 publications

    30 citations

  8. Orange (France)

    Paris, France

    1 h-index

    2 publications

    60 citations

1–8 of 15

Venues

  1. SSRN Electronic Journal

    Repository · 1 publications · 17 citations

    1

    h-index

  2. New Media & Society

    1 publications · 30 citations

    1

    h-index

  3. Expert Systems with Applications

    1 publications · 19 citations

    1

    h-index

  4. Communications of the ACM

    1 publications · 43 citations

    1

    h-index

  5. Environmental Research Letters

    ERL · 1 publications · 29 citations

    1

    h-index

1–5