Mordechai Gal‐Or

Customized Advertising via a Common Media Distributor

Esther Gal‐Or, Mordechai Gal‐Or · Marketing Science · 2005 · 77 citations

Digital Marketing, Targeted Advertising, Market Design +16

Targeted Advertising Strategies on Television

Esther Gal‐Or, Mordechai Gal‐Or, Jerrold H. May et al. · Management Science · 2006 · 76 citations

Marketing Analytics, Targeted Advertising, Consumer Research +18

Using data mining to profile TV viewers

William E. Spangler, Mordechai Gal‐Or, Jerrold H. May · Communications of the ACM · 2003 · 43 citations

Marketing Analytics, Engineering, Targeted Advertising +20

Optimal information revelation in procurement schemes

Esther Gal‐Or, Mordechai Gal‐Or, Anthony Dukes · The RAND Journal of Economics · 2007 · 42 citations

Procurement Policy, Market Design, Fit Parameter +20

An enquiry into the ethical efficacy of the use of radio frequency identification technology

David M. Wasieleski, Mordechai Gal‐Or · Ethics and Information Technology · 2008 · 20 citations

Computer Ethic, Law, Education +8