Mordechai Gal‐Or - Concepedia

Author

Mordechai Gal‐Or

Duquesne University

Also Known As

M. Gal-Or, Mordechai Gal-Or, Mordechai Gal‐Or

Publications

306

Citations

H-Index

Concepts

All Affiliations

Duquesne University University of Pittsburgh

About

Mordechai Gal‐Or is an author at Duquesne University specializing in management, marketing, and interactive marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Engineering	3	3	74
2	Business	2	2	119
3	Arts	1	1	76
4	Education	1	1	20
5	Law	1	1	20

Mordechai Gal‐Or

Publications

289

Citations

H-Index

Page 1

	Year	Citations
Customized Advertising via a Common Media Distributor Esther Gal‐Or, Mordechai Gal‐Or Marketing Science Digital MarketingTargeted AdvertisingMarket DesignManagementMarketing Communication	2005	77
Targeted Advertising Strategies on Television Esther Gal‐Or, Mordechai Gal‐Or, Jerrold H. May, Management Science Marketing AnalyticsTargeted AdvertisingConsumer ResearchSearch Engine MarketingCommunication	2006	76
Using data mining to profile TV viewers William E. Spangler, Mordechai Gal‐Or, Jerrold H. May Communications of the ACM Marketing AnalyticsEngineeringTargeted AdvertisingComputational Social ScienceData Science	2003	43
Optimal information revelation in procurement schemes Esther Gal‐Or, Mordechai Gal‐Or, Anthony Dukes The RAND Journal of Economics Procurement PolicyMarket DesignFit ParameterOperations ResearchSimultaneous Search	2007	42
An enquiry into the ethical efficacy of the use of radio frequency identification technology David M. Wasieleski, Mordechai Gal‐Or Ethics and Information Technology Computer EthicLawEducationInformation EthicResearch Ethics	2008	20
Exploring the privacy implications of addressable advertising and viewer profiling William E. Spangler, Kathleen S. Hartzel, Mordechai Gal‐Or Communications of the ACM EngineeringViewer ProfilingInformation SecurityConsumer StudyTargeted Advertising	2006	17
Assessing the predictive accuracy of diversity measures with domain-dependent, asymmetric misclassification costs Mordechai Gal‐Or, Jerrold H. May, William E. Spangler Information Fusion EngineeringDiversity TechniqueData ScienceClass ImbalanceMultiple Classifier System	2004	14

Page 1