Concepedia

Cross-channel Segmentation

Cross-Channel Segmentation is a method of audience segmentation that integrates and analyzes behavioral, demographic, or psychographic data across multiple communication channels to identify distinct user groups based on their cross-platform engagement patterns.

3

Publications

111

Citations

10

Authors

3

Institutions

Publications per year

2017–2026

2

Parents

Publications

3

1–3 of 3

Authors

10

  1. BZ
    Bálint Zsolt Nagy

    Babeș-Bolyai University, Romania

    1 publications · 32 citations

    1

    h-index

  2. BB
    Botond Benedek

    Babeș-Bolyai University, Romania

    1 publications · 32 citations

    1

    h-index

  3. HX
    Hongtao Xie

    University of Science and Technology of China, China

    1 publications · 28 citations

    1

    h-index

  4. LM
    Lingfeng Ma

    University of Science and Technology of China, China

    1 publications · 28 citations

    1

    h-index

  5. SH
    Sheauhsing Hsieh

    Purdue University West Lafayette, United States

    1 publications · 51 citations

    1

    h-index

1–5 of 10

Institutions

3

  1. Purdue University West Lafayette

    West Lafayette, United States

    1 h-index

    2 publications

    102 citations

  2. Babeș-Bolyai University

    Cluj-Napoca, Romania

    1 h-index

    4 publications

    128 citations

  3. University of Science and Technology of China

    Hefei, China

    1 h-index

    4 publications

    112 citations

1–3 of 3

Venues

  1. Journal of Travel & Tourism Marketing

    JTTM · 1 publications · 51 citations

    1

    h-index

  2. IEEE Transactions on Multimedia

    1 publications · 28 citations

    1

    h-index

  3. 1

    h-index

1–3