Concepedia

Cross-border Marketing

Cross-Border Marketing is a strategic framework within medical device promotion that facilitates the extension of regulatory-compliant marketing activities across national jurisdictions, distinguished by its integration of divergent legal, cultural, and healthcare system requirements to ensure consistent and lawful product representation.

24

Publications

1.8K

Citations

62

Authors

40

Institutions

Publications per year

2017–2026

9

Parents

Publications

24

Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach

Preet S. Aulakh, Masaaki Kotabe, Arvind Sahay · Journal of International Business Studies · 1996 · 773 citations

, , +12

Pleasure and pain: Medical travel in Asia

Andrea Whittaker · Global Public Health · 2008 · 188 citations

, , +17

Assessing cross-cultural marketing theory and research

Andreas Engélen, Malte Brettel · Journal of Business Research · 2010 · 155 citations

, , +11

Medical tourism and the state in Malaysia and Singapore

Global Social Policy · 2010 · 123 citations

, , +13

The asymmetric relationship between national cultural distance and target premiums in cross-border M&A

Jongha Lim, Anil K. Makhija, Oded Shenkar · Journal of Corporate Finance · 2016 · 103 citations

, , +8

1–5 of 24

Authors

62

  1. TC
    Terry Clark

    Emory University, United States

    2 publications · 75 citations

    2

    h-index

  2. JC
    Javier Chávez Cerda

    University of Concepción, Chile

    1 publications · 14 citations

    1

    h-index

  3. UY
    Uğur Yavaş

    East Tennessee State University, United States

    1 publications · 14 citations

    1

    h-index

  4. VA
    V.E. Anjichi

    1 publications · 12 citations

    1

    h-index

  5. OS
    Oded Shenkar

    The Ohio State University, United States

    1 publications · 103 citations

    1

    h-index

1–5 of 62

Institutions

40

  1. The University of Texas at Austin

    Austin, United States

    2 h-index

    2 publications

    787 citations

  2. Michigan State University

    East Lansing, United States

    2 h-index

    2 publications

    809 citations

  3. Emory University

    Atlanta, United States

    2 h-index

    2 publications

    75 citations

  4. Södertörn University

    Huddinge, Sweden

    1 h-index

    2 publications

    46 citations

  5. Industrial and Commercial Bank of China

    Beijing, China

    1 h-index

    1 publications

    55 citations

  6. New York University

    New York, United States

    1 h-index

    2 publications

    54 citations

  7. Shanghai University

    Shanghai, China

    1 h-index

    5 publications

    275 citations

  8. Suan Sunandha Rajabhat University

    Dusit, Thailand

    1 h-index

    4 publications

    148 citations

1–8 of 40

Venues

  1. Journal of Marketing

    JM · 3 publications · 94 citations

    3

    h-index

  2. Journal of Business Research

    JBR · 2 publications · 182 citations

    2

    h-index

  3. Journal of Corporate Finance

    1 publications · 103 citations

    1

    h-index

  4. Journal of International Business Studies

    JIBS · 1 publications · 773 citations

    1

    h-index

  5. Expert Systems with Applications

    1 publications · 55 citations

    1

    h-index

1–5