Concepedia

Consumer Risk Tolerance

Consumer Risk Tolerance is a psychological construct that denotes an individual consumer's inherent willingness to engage in financial or purchasing decisions involving uncertainty, distinguished from other risk tolerance measures by its focus on consumption-related behaviors rather than investment or entrepreneurial contexts.

73

Publications

5.7K

Citations

164

Authors

118

Institutions

Publications per year

2017–2026

24

Parents

Publications

73

Financial Risk Tolerance and Additional Factors That Affect Risk Taking in Everyday Money Matters

John E. Grable · Journal of Business and Psychology · 2000 · 628 citations

, , +17

The adoption of electronic banking technologies by US consumers

Jane Kolodinsky, Jeanne M. Hogarth, Marianne Hilgert · International Journal of Bank Marketing · 2004 · 523 citations

, , +15

empirical investigation of personal financial risk tolerance

Terrence Hallahan, Robert W. Faff, Michael D. McKenzie · Financial Services Review · 2004 · 470 citations · Full text

, , +14

Consumer perceptions of risk and uncertainty and the implications for behaviour towards innovative retail services: The case of Internet Banking

Dale Littler, Demetris Melanthiou · Journal of Retailing and Consumer Services · 2006 · 416 citations

, , +16

An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing

Margy P. Conchar · Journal of the Academy of Marketing Science · 2004 · 347 citations

, , +14

1–5 of 73

Authors

164

  1. SD
    Sherman D. Hanna

    The Ohio State University, United States

    7 publications · 899 citations

    7

    h-index

  2. JE
    John E. Grable

    Kansas State University, United States

    4 publications · 492 citations

    4

    h-index

  3. AG
    Abed G. Rabbani

    University of Missouri, United States

    3 publications · 123 citations

    3

    h-index

  4. JJ
    Jing Jian Xiao

    University of Rhode Island, United States

    3 publications · 125 citations

    3

    h-index

  5. KB
    Keldon Bauer

    Illinois State University, United States

    2 publications · 125 citations

    2

    h-index

1–5 of 164

Institutions

118

  1. The Ohio State University

    Columbus, United States

    8 h-index

    10 publications

    986 citations

  2. Texas Tech University

    Lubbock, United States

    6 h-index

    7 publications

    471 citations

  3. University of Missouri

    Columbia, United States

    5 h-index

    5 publications

    300 citations

  4. University of Rhode Island

    Kingston, United States

    3 h-index

    3 publications

    125 citations

  5. University of Georgia

    Athens, United States

    3 h-index

    8 publications

    354 citations

  6. University of Chicago

    Chicago, United States

    2 h-index

    2 publications

    63 citations

  7. Kansas State University

    Manhattan, United States

    2 h-index

    3 publications

    171 citations

  8. South Dakota State University

    Brookings, United States

    2 h-index

    2 publications

    168 citations

1–8 of 118

Venues

  1. SSRN Electronic Journal

    Repository · 14 publications · 1K citations

    12

    h-index

  2. Financial Services Review

    4 publications · 637 citations

    4

    h-index

  3. International Journal of Bank Marketing

    3 publications · 575 citations

    3

    h-index

  4. International Journal of Consumer Studies

    2 publications · 85 citations

    2

    h-index

  5. Sustainability

    2 publications · 39 citations

    2

    h-index

1–5