Concepedia

Margy P. Conchar

MP

3

Publications

453

Citations

3

H-Index

1999

Active since

Affiliations

East Carolina University(Current)

Margy P. Conchar is an author at East Carolina University specializing in management, marketing, and customer satisfaction.

Top concepts

Publications per year

1999–2017

3

Publications

3

An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing

Margy P. Conchar · Journal of the Academy of Marketing Science · 2004 · 344 citations

, , +14

The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis

Mauro Falasca, Jiemei Zhang, Margy P. Conchar et al. · Journal of Business and Industrial Marketing · 2017 · 87 citations

, , +19

Motivations Underlying the Creation of Personal Web Pages : an Exploratory Study

George M. Zinkhan, Margy P. Conchar, Ajay Gupta et al. · ACR North American Advances · 1999 · 22 citations

, , +15

Rows per page

1–3 of 3