Complementary Asset Control is a strategic capability in platform competition that refers to the ability of a platform to govern or influence non-core resources—such as customer relationships, data, or third-party innovations—that enhance the value of the core platform offering and confer competitive advantage through integration or exclusion.
3
Publications
59
Citations
10
Authors
10
Institutions
Publications per year
2017–2026
2
Parents
Publications
3
Two-directional convergence of platform and pipeline business models
Makarand Mody, Jochen Wirtz, Kevin Kam Fung So et al. · Journal of service management · 2020 · 35 citations
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Authors
10
- JD
1
h-index
- SQ
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- JM
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- MM
1
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- JD
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1–5 of 10
Institutions
10
University of Delaware
Newark, United States
1 h-index
1 publications
13 citations
Cornell University
Ithaca, United States
1 h-index
1 publications
35 citations
SC Johnson (United States)
Racine, United States
1 h-index
1 publications
35 citations
University of North Carolina at Greensboro
Greensboro, United States
1 h-index
1 publications
13 citations
University of Strathclyde
Glasgow, United Kingdom
1 h-index
2 publications
22 citations
Boston University
Boston, United States
1 h-index
1 publications
35 citations
Oklahoma State University
Stillwater, United States
1 h-index
1 publications
35 citations
Michigan Technological University
Houghton, United States
1 h-index
1 publications
13 citations
1–8 of 10
Venues
- Information Systems Frontiers
1 publications · 13 citations
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- Technovation
1 publications · 11 citations
1
h-index
- Journal of service management
1 publications · 35 citations
1
h-index
1–3