Competitive Countermoves

Competitive Countermoves is a strategic framework in competitive dynamics that specifies the deliberate, adaptive responses deployed by a firm to neutralize or exploit an opponent's competitive initiative within a market rivalry.

2

Publications

95

Citations

2

Authors

2

Institutions

Publications per year

2017–2026

0

Authors

2

  1. IC
    Ian C. MacMillan

    University of Pennsylvania, United States

    2 publications · 95 citations

    2

    h-index

  2. ML
    Mary Lynn McCaffery

    Columbia University, United States

    1 publications · 12 citations

    1

    h-index

1–2 of 2

Institutions

2

  1. Columbia University

    New York, United States

    2 h-index

    3 publications

    107 citations

  2. Citigroup

    New York, United States

    1 h-index

    1 publications

    12 citations

1–2 of 2

Venues

  1. Journal of Business Strategy

    2 publications · 95 citations

    2

    h-index

1–1