Concepedia
Statistics
Publications
3
Citations
292
H-Index
Active since
1982
Affiliations
Columbia University(Current)
New York University
Citigroup
Mary Lynn McCaffery is an author at Columbia University specializing in competitive strategy, business, and strategy.
Publications per year
1982–1985
Competitors' responses to easily imitated new products—exploring commercial banking product introductions
Ian C. MacMillan, Mary Lynn McCaffery, Gilles van Wijk · Strategic Management Journal · 1985 · 249 citations
Management, Marketing Management, Organizational Behavior +11
STRATEGY FOR FINANCIAL SERVICES: CASHING IN ON COMPETITIVE INERTIA
Ian C. MacMillan, Mary Lynn McCaffery · Journal of Business Strategy · 1984 · 31 citations
Business, Strategic Management, Strategy +13
How Aggressive Innovation Can Help Your Company
Ian C. MacMillan, Mary Lynn McCaffery · Journal of Business Strategy · 1982 · 12 citations
Business, Strategic Management, Strategy +17
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