Campaign Automation is a methodological framework within marketing automation that systematically coordinates, executes, and monitors multi-channel promotional campaigns through predefined workflows and conditional logic to achieve targeted customer engagement with minimal manual intervention.
12
Publications
823
Citations
26
Authors
11
Institutions
Publications per year
2017–2026
6
Parents
Publications
12
Orchestration support for participatory sensing campaigns
Ellie D’Hondt, Jesse Zaman, Eline Philips et al. · 2014 · 27 citations
1–5 of 12
Authors
26
- JZ
2
h-index
- EG
2
h-index
- ED
2
h-index
- WD
2
h-index
- EP
2
h-index
1–5 of 26
Institutions
11
Vrije Universiteit Brussel
Brussels, Belgium
2 h-index
11 publications
225 citations
Imperial College London
London, United Kingdom
1 h-index
1 publications
45 citations
Kennesaw State University
Kennesaw, United States
1 h-index
1 publications
182 citations
University of Hassan II Casablanca
Casablanca, Morocco
1 h-index
2 publications
38 citations
University of Gloucestershire
Cheltenham, United Kingdom
1 h-index
2 publications
90 citations
University of Westminster
London, United Kingdom
1 h-index
1 publications
45 citations
University of Rajasthan
Jaipur, India
1 h-index
1 publications
18 citations
University of Jyväskylä
Jyväskylä, Finland
1 h-index
1 publications
410 citations
1–8 of 11
Venues
- Journal of Direct Data and Digital Marketing Practice
2 publications · 33 citations
2
h-index
- Australasian Marketing Journal (AMJ)
1 publications · 182 citations
1
h-index
- Industrial Marketing Management
1 publications · 410 citations
1
h-index
- Information Sciences
1 publications · 19 citations
1
h-index
- Cybernetics & Systems
1 publications · 37 citations
1
h-index
1–5