Shuliang Li

The development of a hybrid intelligent system for developing marketing strategy

Shuliang Li · Decision Support Systems · 2000 · 130 citations

Business, Marketing, Marketing Management +7

Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty

Shuliang Li, Jim Zheng Li · Expert Systems with Applications · 2008 · 101 citations

Business, Decision Sciences, Strategy +16

Computer‐based support for marketing strategy development

Shuliang Li, Russell Kinman, Yanqing Duan et al. · European Journal of Marketing · 2000 · 65 citations

Business, Information Systems, Marketing +6

Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness

Shuliang Li, Barry J. Davies, John S. Edwards et al. · Marketing Intelligence & Planning · 2002 · 65 citations · Full text

Management, Marketing, Marketing Management +11

WebDigital: A Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies

Shuliang Li, Jim Zheng Li, Hong He et al. · Expert Systems with Applications · 2011 · 45 citations

Business, Marketing, Marketing Management +12