Concepedia

Book Advertising

Book Advertising is a marketing communication practice within the book trade that systematically promotes bibliographic products to targeted audiences through paid messaging across various media channels to stimulate awareness, interest, and sales.

33

Publications

1.6K

Citations

42

Authors

24

Institutions

Publications per year

2017–2026

4

Parents

Publications

33

Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

Jonah Berger, Alan Sorensen, Scott J. Rasmussen · Marketing Science · 2010 · 651 citations · Full text

, , +11

Analyst Hype in IPOs: Explaining the Popularity of Bookbuilding

François Degeorge, François Derrien, Kent L. Womack · Review of Financial Studies · 2007 · 95 citations

, , +10

Demand Spillovers, Combative Advertising, and Celebrity Endorsements

Craig Garthwaite · American Economic Journal Applied Economics · 2014 · 69 citations

, , +14

Advertisements for Books in London Newspapers, 1760-1785

James Tierney · Studies in eighteenth century culture/Studies in eighteenth-century culture · 2001 · 62 citations

, , +16

Advertising judiciously: Scottish nineteenth-century publishers and the British market

Iain Beavan · ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam) · 2002 · 57 citations

, , +11

1–5 of 33

Authors

42

  1. AS
    Alan Sorensen

    Stanford University, United States

    2 publications · 688 citations

    2

    h-index

  2. JB
    Jonah Berger

    University of Pennsylvania, United States

    2 publications · 688 citations

    2

    h-index

  3. KL
    Kent L. Womack

    University of Toronto, Canada

    2 publications · 105 citations

    2

    h-index

  4. SJ
    Scott J. Rasmussen

    University of Pennsylvania, United States

    2 publications · 688 citations

    2

    h-index

  5. FD
    François Degeorge

    Swiss Finance Institute, Switzerland

    2 publications · 105 citations

    2

    h-index

1–5 of 42

Institutions

24

  1. Northwestern University

    Evanston, United States

    2 h-index

    1 publications

    69 citations

  2. Università della Svizzera italiana

    Lugano, Switzerland

    2 h-index

    2 publications

    105 citations

  3. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    2 publications

    688 citations

  4. Stanford University

    Stanford, United States

    2 h-index

    3 publications

    1.3K citations

  5. European Corporate Governance Institute

    Brussels, Belgium

    2 h-index

    2 publications

    105 citations

  6. HEC Paris

    Jouy-en-Josas, France

    2 h-index

    2 publications

    105 citations

  7. University of Toronto

    Toronto, Canada

    2 h-index

    3 publications

    200 citations

  8. Swiss Finance Institute

    Zurich, Switzerland

    2 h-index

    2 publications

    105 citations

1–8 of 24

Venues

  1. SSRN Electronic Journal

    Repository · 2 publications · 47 citations

    3

    h-index

  2. Publishing Research Quarterly

    PRQ · 3 publications · 60 citations

    3

    h-index

  3. Journal of Business Communication

    JBC · 2 publications · 26 citations

    2

    h-index

  4. Marketing Science

    1 publications · 651 citations

    2

    h-index

  5. Journal of Retailing and Consumer Services

    1 publications · 13 citations

    1

    h-index

1–5