Concepedia

Blue Ocean Strategy

Blue Ocean Strategy is a business-level competitive strategy that seeks to create and capture uncontested market space by simultaneously pursuing differentiation and low cost, thereby generating new demand and rendering existing competition largely irrelevant.

97

Publications

6.9K

Citations

190

Authors

122

Institutions

Publications per year

2017–2026

36

Parents

Children

Publications

97

Blue ocean strategy.

W Chan Kim, Renée Mauborgne · PubMed · 2004 · 1.1K citations

, , +12

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

James Kohnen · Quality Management Journal · 2006 · 1K citations

, , +17

Blue growth and blue justice: Ten risks and solutions for the ocean economy

Nathan Bennett, Jessica Blythe, Carole White et al. · Marine Policy · 2021 · 474 citations

, , +16

Blue Ocean Strategy: From Theory to Practice

W. Chan Kim, Renée Mauborgne · California Management Review · 2005 · 405 citations

, , +15

Value innovation: a leap into the blue ocean

W. Chan Kim, Renée Mauborgne · Journal of Business Strategy · 2005 · 285 citations

, , +17

1–5 of 97

Authors

190

  1. RM
    Renée Mauborgne

    INSEAD, France

    4 publications · 1.8K citations

    4

    h-index

  2. MV
    Michelle Voyer

    University of Wollongong, Australia

    3 publications · 229 citations

    3

    h-index

  3. MH
    Mark Hemer

    CSIRO Oceans and Atmosphere, Australia

    2 publications · 90 citations

    2

    h-index

  4. SJ
    Sarah Jennings

    University of Tasmania, Australia

    2 publications · 90 citations

    2

    h-index

  5. GW
    Graham Wood

    Oxford Brookes University, United Kingdom

    2 publications · 90 citations

    2

    h-index

1–5 of 190

Institutions

122

  1. University of Wollongong

    Wollongong, Australia

    3 h-index

    3 publications

    229 citations

  2. Chung Yuan Christian University

    Taoyuan City, Taiwan

    2 h-index

    2 publications

    72 citations

  3. École Supérieure de Commerce de Rennes

    Rennes, France

    2 h-index

    2 publications

    33 citations

  4. Aalto University

    Espoo, Finland

    2 h-index

    8 publications

    148 citations

  5. Wageningen University & Research

    Wageningen, The Netherlands

    2 h-index

    2 publications

    159 citations

  6. The University of Western Australia

    Perth, Australia

    2 h-index

    2 publications

    90 citations

  7. University of Tasmania

    Hobart, Australia

    2 h-index

    14 publications

    630 citations

  8. University of Baltimore

    Baltimore, United States

    2 h-index

    3 publications

    95 citations

1–8 of 122

Venues

  1. Strategy and Leadership

    5 publications · 148 citations

    5

    h-index

  2. Data Archiving and Networked Services (DANS)

    Repository · 3 publications · 92 citations

    3

    h-index

  3. Total Quality Management & Business Excellence

    3 publications · 110 citations

    3

    h-index

  4. Journal of the Indian Ocean Region

    JIOR · 3 publications · 173 citations

    3

    h-index

  5. Procedia - Social and Behavioral Sciences

    3 publications · 58 citations

    3

    h-index

1–5