Blue Ocean Formulation

Blue Ocean Formulation is a strategic management framework that systematically identifies and creates uncontested market spaces by redefining industry boundaries through value innovation, distinguishing itself from traditional competitive strategy models that focus on outperforming rivals within existing markets.

2

Publications

35

Citations

2

Authors

1

Institutions

Publications per year

2017–2026

0

Authors

2

  1. RB
    Ricardo Bragança

    Laboratório Nacional de Computação Científica, Brazil

    1 publications · 16 citations

    1

    h-index

  2. CB
    Colin Butler

    United Arab Emirates University, United Arab Emirates

    1 publications · 19 citations

    1

    h-index

1–2 of 2

Institutions

1

  1. United Arab Emirates University

    Al Ain, United Arab Emirates

    1 h-index

    1 publications

    19 citations

1–1 of 1

Venues

  1. 1

    h-index

  2. Strategic Change

    1 publications · 19 citations

    1

    h-index

1–2