Bid Price Optimization
Bid Price Optimization is a price optimization method that determines the minimum acceptable bid for a product or service by modeling opportunity costs in constrained capacity environments, distinguishing it from other pricing approaches through its focus on dynamic threshold setting based on resource availability and demand forecasts.
88
Publications
4.1K
Citations
249
Authors
121
Institutions
Publications per year
2017–2026
29
Parents
88
Optimal real-time bidding for display advertising
Weinan Zhang, Shuai Yuan, Jun Wang · 2014 · 301 citations
Dynamic Bid Prices in Revenue Management
Daniel Adelman · Operations Research · 2007 · 253 citations
Dynamics of bid optimization in online advertisement auctions
Christian Borgs, Jennifer Chayes, Nicole Immorlica et al. · 2007 · 234 citations
Bid optimizing and inventory scoring in targeted online advertising
Claudia Perlich, B D'Alessandro, Rod Hook et al. · 2012 · 165 citations
Business, Marketing, Advertising +16
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121

Tarbiat Modares University
Tehran, Iran
3 h-index
8 publications
196 citations

Universidad Pontificia Comillas
Madrid, Spain
3 h-index
7 publications
355 citations

Cornell University
Ithaca, United States
3 h-index
4 publications
375 citations
University of Tabriz
Tabriz, Iran
2 h-index
7 publications
602 citations

North China Electric Power University
Beijing, China
2 h-index
7 publications
678 citations

Washington State University
Pullman, United States
2 h-index
3 publications
87 citations
University of Castilla-La Mancha
Ciudad Real, Spain
2 h-index
2 publications
210 citations
Karlsruhe Institute of Technology
Karlsruhe, Germany
2 h-index
3 publications
92 citations
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8 publications · 399 citations
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4 publications · 134 citations
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4 publications · 112 citations
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4 publications · 465 citations
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POMS · 3 publications · 82 citations
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