Concepedia

Awareness Building

Awareness Building is a strategic communication process within advocacy marketing that differentiates itself by systematically increasing stakeholder recognition and understanding of a brand, cause, or innovation through coordinated, evidence-based messaging and engagement tactics.

471

Publications

24.9K

Citations

1.2K

Authors

569

Institutions

Publications per year

2017–2026

136

Parents

Publications

471

Riding the waves of culture: understanding diversity in global business

Choice Reviews Online · 1994 · 2K citations

, , +17

Race, Culture, and Researcher Positionality: Working Through Dangers Seen, Unseen, and Unforeseen

H. Richard Milner · Educational Researcher · 2007 · 1.6K citations

, , +14

Building Brand Image Through Event Sponsorship: The Role of Image Transfer

Kevin P. Gwinner, John P. Eaton · Journal of Advertising · 1999 · 1K citations

, , +17

An Empirical Study of Environmental Awareness and Practices in SMEs

David Gadenne, Jessica Kennedy, Catherine McKeiver · Journal of Business Ethics · 2008 · 913 citations · Full text

, , +14

The Problem with `Awareness': Introductory Remarks on `Awareness in CSCW'

Kjeld Schmidt · Computer Supported Cooperative Work (CSCW) · 2002 · 535 citations

, , +8

1–5 of 471

Authors

1.2K

  1. WB
    Will Baker

    University of Southampton, United Kingdom

    4 publications · 567 citations

    4

    h-index

  2. RA
    Roger Austin

    University of Ulster, United Kingdom

    2 publications · 65 citations

    2

    h-index

  3. CW
    Christine Wagner

    University at Buffalo, State University of New York, United States

    2 publications · 73 citations

    2

    h-index

  4. CC
    Chun-Ching Chen

    National Taipei University of Technology, Taiwan

    2 publications · 79 citations

    2

    h-index

  5. CL
    Catherine Lebel

    University of Calgary, Canada

    2 publications · 46 citations

    2

    h-index

1–5 of 1.2K

Institutions

569

  1. Griffith University

    Brisbane, Australia

    6 h-index

    15 publications

    1.1K citations

  2. The University of Melbourne

    Melbourne, Australia

    5 h-index

    11 publications

    544 citations

  3. University of Washington

    Seattle, United States

    5 h-index

    11 publications

    864 citations

  4. University of Florida

    Gainesville, United States

    4 h-index

    8 publications

    251 citations

  5. University of Manchester

    Manchester, United Kingdom

    4 h-index

    7 publications

    185 citations

  6. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    4 h-index

    14 publications

    734 citations

  7. Harvard University

    Cambridge, United States

    4 h-index

    6 publications

    118 citations

  8. University of South Carolina

    Columbia, United States

    4 h-index

    4 publications

    244 citations

1–8 of 569

Venues

  1. PubMed

    Repository · 10 publications · 271 citations

    10

    h-index

  2. Journal of Transcultural Nursing

    TCN · 5 publications · 158 citations

    5

    h-index

  3. English Language Teaching

    5 publications · 163 citations

    5

    h-index

  4. Nurse Educator

    4 publications · 72 citations

    4

    h-index

  5. 3

    h-index

1–5