Avatar Performance
Avatar Performance is a form of digital performance in which an operator mediates action, expression, and identity through a virtual embodiment, distinguishing it from other types of digital performance by the constitutive role of the avatar as agentive interface between performer and audience.
57
Publications
3.3K
Citations
245
Authors
113
Institutions
Publications per year
2017–2026
29
57
An Emerging Theory of Avatar Marketing
Fred Miao, Irina V. Kozlenkova, Haizhong Wang et al. · Journal of Marketing · 2021 · 622 citations
1–5 of 57
245
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113
University of Illinois Urbana-Champaign
Urbana, United States
3 h-index
5 publications
114 citations
University of Würzburg
Würzburg, Germany
3 h-index
16 publications
1.2K citations
Creative Technologies (United States)
Los Angeles, United States
3 h-index
9 publications
1.2K citations
University of Southern California
Los Angeles, United States
3 h-index
6 publications
305 citations
USC Institute for Creative Technologies
Playa Vista, United States
3 h-index
8 publications
1.1K citations
TU Dortmund University
Dortmund, Germany
2 h-index
3 publications
54 citations

Beijing Institute of Technology
Beijing, China
2 h-index
2 publications
97 citations
Yonsei University
Seoul, South Korea
2 h-index
4 publications
806 citations
1–8 of 113
5 publications · 367 citations
5
h-index
2 publications · 417 citations
2
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2 publications · 57 citations
2
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JAIS · 1 publications · 30 citations
1
h-index
1 publications · 49 citations
1
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1–5