Concepedia

Audience Data Analytics

Audience Data Analytics is a systematic method within the field of media and communication research that involves the collection, measurement, and interpretation of audience viewing behaviors and engagement patterns to inform content production, scheduling, and advertising strategies in television broadcasting.

33

Publications

1.7K

Citations

88

Authors

45

Institutions

Publications per year

2017–2026

21

Parents

Publications

33

The Ethics of Web Analytics

Edson C. Tandoc, Ryan J. Thomas · Digital Journalism · 2014 · 165 citations

, , +16

Quantified Audiences in News Production

Rodrigo Zamith · Digital Journalism · 2018 · 156 citations

, , +15

Love, hate, arousal and engagement

Celine Latulipe, Erin A. Carroll, Danielle Lottridge · 2011 · 124 citations

, , +17

The Production of Information in an Online World

Julia Cagé, Nicolas Hervé, Marie-Luce Viaud · The Review of Economic Studies · 2019 · 100 citations · Full text

, , +15

Audience Currencies in the Age of Big Data

Jacob L. Nelson, James G. Webster · The International Journal on Media Management · 2016 · 89 citations

, , +16

1–5 of 33

Authors

88

  1. JL
    Jacob L. Nelson

    Arizona State University, United States

    3 publications · 205 citations

    3

    h-index

  2. FM
    Frank M. Bass

    The University of Texas at Dallas, United States

    2 publications · 43 citations

    2

    h-index

  3. EC
    Edson C. Tandoc

    Nanyang Technological University, Singapore

    2 publications · 250 citations

    2

    h-index

  4. KL
    Kenza Lamot

    University of Antwerp, Belgium

    2 publications · 116 citations

    2

    h-index

  5. MV
    Marie-Luce Viaud

    Institut National de l'Audiovisuel, France

    2 publications · 120 citations

    2

    h-index

1–5 of 88

Institutions

45

  1. Rutgers, The State University of New Jersey

    New Brunswick, United States

    2 h-index

    2 publications

    100 citations

  2. Nanyang Technological University

    Singapore, Singapore

    2 h-index

    2 publications

    250 citations

  3. Institut d'Etudes Politiques de Paris

    Paris, France

    2 h-index

    2 publications

    120 citations

  4. Northwestern University

    Evanston, United States

    2 h-index

    4 publications

    276 citations

  5. Sheridan College

    Oakville, Canada

    2 h-index

    2 publications

    127 citations

  6. University of Antwerp

    Antwerp, Belgium

    2 h-index

    4 publications

    232 citations

  7. Arizona State University

    Tempe, United States

    2 h-index

    2 publications

    116 citations

  8. Institut National de l'Audiovisuel

    Bry-sur-Marne, France

    2 h-index

    4 publications

    240 citations

1–8 of 45

Venues

  1. Digital Journalism

    5 publications · 534 citations

    5

    h-index

  2. The International Journal on Media Management

    3 publications · 134 citations

    3

    h-index

  3. Journalism

    2 publications · 77 citations

    2

    h-index

  4. Journal of Marketing Research

    2 publications · 43 citations

    2

    h-index

  5. Journalism Studies

    2 publications · 125 citations

    2

    h-index

1–5