Attitudinal Change is a psychological construct denoting a measurable shift in an individual's evaluative orientation toward a person, object, or idea, distinguished from behavioral or cognitive changes by its focus on alterations in affective dispositions and evaluative beliefs.
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2017–2026
233
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Audience Involvement in Advertising: Four Levels
Anthony G. Greenwald, Clark Leavitt · Journal of Consumer Research · 1984 · 1K citations
Business, Marketing, Psychology +17
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University of Michigan
Ann Arbor, United States
13 h-index
27 publications
7.7K citations
The Ohio State University
Columbus, United States
13 h-index
20 publications
2K citations
University of Toronto
Toronto, Canada
11 h-index
19 publications
727 citations
Purdue University West Lafayette
West Lafayette, United States
11 h-index
23 publications
1.5K citations
New York University
New York, United States
10 h-index
21 publications
1.9K citations
Columbia University
New York, United States
10 h-index
16 publications
914 citations
University College London
London, United Kingdom
9 h-index
22 publications
1.6K citations
University of Auckland
Auckland, New Zealand
9 h-index
11 publications
533 citations
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Venues
- Journal of Personality and Social Psychology
16 publications · 11K citations
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- PubMed
Repository · 16 publications · 553 citations
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- European Journal of Social Psychology
EJSP · 10 publications · 513 citations
10
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- The Journal of Politics
JP · 9 publications · 581 citations
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- Journal of Applied Social Psychology
8 publications · 246 citations
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