Concepedia

Assortment-based Pricing

Assortment-Based Pricing is a pricing strategy in retail price architecture that sets prices differentially across a range of products within a retailer’s assortment to optimize overall profitability by exploiting consumer preferences, substitution patterns, and demand interdependencies among closely related items.

43

Publications

3.5K

Citations

95

Authors

69

Institutions

Publications per year

2017–2026

14

Parents

Publications

43

Retail Pricing and Advertising Strategies

Rajiv Lal, Carmen Matutes · The Journal of Business · 1994 · 450 citations

, , +15

Consumer Shopping and Spending across Retail Formats

Edward J. Fox, Alan L. Montgomery, Leonard M. Lodish · The Journal of Business · 2004 · 369 citations · Full text

, , +17

Price Levels and Price Dispersion Within and Across Multiple Retailer Types: Further Evidence and Extension

Fabio Ancarani, Venkatesh Shankar · Journal of the Academy of Marketing Science · 2004 · 205 citations

, , +17

Uniform prices for differentiated goods: The case of the movie-theater industry

Barak Orbach, Liran Einav · International Review of Law and Economics · 2007 · 203 citations

, , +15

Beyond plain vanilla: Modeling joint product assortment and pricing decisions

Michaela Draganska, Michael J. Mazzeo, Katja Seim · Quantitative Marketing and Economics · 2009 · 198 citations

, , +16

1–5 of 43

Authors

95

  1. ST
    Sandra Transchel

    Kühne Logistics University, Germany

    2 publications · 47 citations

    2

    h-index

  2. RL
    Rajiv Lal

    Stanford University, United States

    2 publications · 472 citations

    2

    h-index

  3. ZW
    Zizhuo Wang

    University of Minnesota, United States

    2 publications · 145 citations

    2

    h-index

  4. WL
    William L. Cooper

    University of Minnesota, United States

    2 publications · 145 citations

    2

    h-index

  5. WM
    Will Ma

    Columbia University, United States

    2 publications · 67 citations

    2

    h-index

1–5 of 95

Institutions

69

  1. Stanford University

    Stanford, United States

    4 h-index

    4 publications

    597 citations

  2. University of Minnesota

    Minneapolis, United States

    3 h-index

    5 publications

    404 citations

  3. Academy of Military Transportation

    Tianjin, China

    2 h-index

    2 publications

    232 citations

  4. Southern Methodist University

    Dallas, United States

    2 h-index

    2 publications

    499 citations

  5. Tsinghua University

    Beijing, China

    2 h-index

    4 publications

    56 citations

  6. Wageningen University & Research

    Wageningen, The Netherlands

    2 h-index

    4 publications

    83 citations

  7. Kühne Logistics University

    Hamburg, Germany

    2 h-index

    2 publications

    47 citations

  8. Chinese University of Hong Kong, Shenzhen

    Shenzhen, China

    2 h-index

    2 publications

    98 citations

1–8 of 69

Venues

  1. Management Science

    6 publications · 318 citations

    6

    h-index

  2. European Journal of Operational Research

    5 publications · 335 citations

    5

    h-index

  3. Operations Research

    4 publications · 341 citations

    4

    h-index

  4. SSRN Electronic Journal

    Repository · 3 publications · 100 citations

    3

    h-index

  5. Marketing Science

    3 publications · 238 citations

    3

    h-index

1–5